Posts with tag 'Email Drip Campaigns'
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2
Craft Great Email Subject Lines
Email marketing is essential to real estate success, and its importance is growing.
According to the National Association of Realtors, Millennials are now the cohort most likely to be buying a home. A full 73% of those surveyed
25
Tips on How to Protect Yourself Against Zillow to Have a Successful Career in Real Estate
Marketing for real estate agents is about to become more challenging.
Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.
Zillow's next move will be more disruptive: It's hiring real estate agents.
Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.
Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market co...
23
REAL ESTATE AUTOMATION: Making Your Life Easier
As a real estate professional, would you rather spend all day sending emails or selling houses? As the leader in your real estate firm, do you want your sales staff to focus on restocking your pipeline or converting existing clients? When used correctly, real estate automation eliminates those tough choices and allows sales associates to focus on what they do best. Automation can handle so many of the nuts-and-bolts, time-consuming tasks crucial to lead management and conversion. Here's how real estate automation makes your life easier.
22
How to Turn Past Clients into Repeat Business with Email
Every home a person buys is a snapshot of their needs at a particular time in life.
After college or early during their careers, rising professionals buy their first homes. Growing families search for larger houses. Elders downsize to enjoy the spoils of retirement.Â
All in all, a house is doing well if it meets everyone's needs for five to seven years.
With that in mind, all sales associates should ask themselves: How will I know when my latest client needs another home?
31
Real Estate Technology: A Game-Changer for the Real Estate Industry
Change is hard, but managing the daily tasks of today's real estate professionals without the best real estate technology is even more challenging. Every real estate agent would like to spend more time selling homes and less time on repetitive daily tasks. Real estate technology is a game-changer because it gives agents more time to focus on the parts of the job that they love most, without compromising on the daily, nuts-and-bolts tasks that drive new business.
Real estate agents need to see how integrating technology and automation into their businesses leads to substantial long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible.
