Posts with tag 'Email Marketing'
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20
Your Plan for Generating Leads While Working from Home
Working from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.
18
Outsmart the Coronavirus
How We Can Help Each Other
Until the last several weeks, most of us knew nothing about the coronavirus (COVID-19), its symptoms, its spread across the United States and other countries, or what we can do to combat it.
All that changed since COVID-19 turned the world on its head. Schools, local businesses, sports, and entire industries are on hold. Phrases like social distancing, self-quarantine, and flattening the curve are a part of our daily vocabularies as concerns about social responsibility become mainstream.
17
Dreaming of Different Results? Consider Different Real Estate Marketing
Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.
Real Estate Marketing That Gets You Results
No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.
- Develop a User-Friendly Website That Fits Every Screen
Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.
Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.
27
It's All About Who You Know
Stay Top of Mind with Clients Using CRM Software
The decision to buy a home is one of the biggest anyone makes. Still, leads have other things on their minds, too. They might find themselves motivated to act fast at one time, only to be slowed by other priorities at another.
Keeping track of real estate leads can be tough because much of their thought process goes on behind the scenes. They do their own research about local real estate firms, homes for sale, and other topics before they get in touch.
Once they do, there are new factors to consider:
- When is the best time to follow up with each lead to build the relationship?
- What method of following up creates the best impression with each lead?
- What value can you add when you follow up that will move things forward?
Navigating all these issues while staying top-of-mind with leads is no small feat.
Luckily, Customer Relationship Management software provides answers that work.
23
Unlock the Power of Email Automation for Your Real Estate Business
Email marketing is one of the most effective tools for building lead relationships.
In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.
The question is:Â "Where's that button?"
