Posts with tag 'Email Marketing'
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24
How To Build (And Maintain) Momentum
No matter what kind of task you're facing down, everything looks more difficult before you start it. By moving quickly and seamlessly from one positive engagement to another, you're building momentum. Momentum is a real psychological phenomenon that assists in performance.
Psychological momentum has been described as a "key to continued success." It helps individuals — from professional athletes to real estate agents — to experience longer sequential runs of success, maintaining positive feelings for longer periods of time.
17
Your Clients Rely On You — Here's How To Always Deliver
Real estate is about relationships, and relationships thrive on personal attention. Most agents and brokers love to spend face-to-face time with their customers.
Even though so many real estate professionals would self-describe as a "people person," there comes a point when you reach the limit. There are only so many hours in a day, and many things go into building a successful business or shepherding a transaction through to closing day.
Sooner or later, personal attention to every detail means you hit a wall on how you can scale. You need a modular solution — what's called "one-to-many" in digital marketing, as opposed to "one-on-one." At the same time, you don't want the quality of communication to suffer. The human touch is essential.
How can you serve more people with...
27
5 Reasons Why Tech Is Here To Stay
2021 saw a massive influx of new real estate technology. Technology was essential to keep the industry as a whole moving while ensuring safety for customers and agents alike. Now, things may be going back to "normal" — but the relationship between agents and technology has changed forever.
Even as more and more people request face-to-face home tours, for example, demand is still strong for virtual tours. Up and down the list of what real estate agents do every day, you'll find a strong need for creative thinking and innovation. Much of that comes through new tools and technology.
As agents and brokers look ahead to 2023, one of the tasks before them is to define "the new normal."
Real estate is about relationships, and many agents are enjoying the opportunity to spend m...
20
Marketing Is More Than Word Of Mouth
"Word of mouth" has an almost mythical status in the world of real estate.
Agents early in their career will often hear that word of mouth is their ticket to easy street. "Your own customers will do half the work for you!" goes the rationale. "All you have to do is deliver great customer care, and the rest practically takes care of itself. The sky is the limit."
The truth? Well, word of mouth is great — and it can be extremely powerful. Some of the most successful real estate agencies and brokerages in the United States derive 30%+ of their leads from word of mouth. But, by its very nature, word of mouth develops over time. It doesn't happen overnight.
That doesn't mean new agents should settle in for three or five years of "pounding the pavement" s...
15
What An Average Lead Looks Like
Your leads are anything but average. But there's definitely a difference between a good lead and a bad one.
Let's define some terms: A prospect is just about anyone you come in contact with who may someday become a customer. A lead is someone who has signaled interest in what you offer. That might mean they've inquired about your services or expressed interest in a listing.
Certain real estate marketing tools, like email marketing, give you a direct connection to your prospects, so you'll be able to keep the relationship going unt...
