Posts with tag 'Facebook Marketing'
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6
Lead Magnets For Your Facebook
Helpful, informative content is the bedrock of any real estate agent's digital marketing strategy.
In a nutshell, "content" is anything you publish in the hopes of helping current and future clients make informed decisions about real estate. Good content showcases your expertise and previews the value you offer. Content is vital to building a relationship, especially with leads who have not met you in person. Once a lead is on your radar, it might be months before that person takes the next step. Content keeps you in touch.
Blog posts, e-books, and videos are the most common types of real estate content. While you normally publish most content directly on your website, you can always use social media to amplify it further.
Content doesn't just entice visitors to...
29
Show Your Clients & Business Some Love with Social Media
Social Media Makes Your Real Estate Website a Better Lead Engine
Social media is a powerful marketing tool for all types of businesses––the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses.
Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business.
Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals.
When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you.
Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm.
Here's how to make social media an asset for your real estate website:
2
Clicking the Refresh Button on Social Media
"I have a Facebook, but I'm thinking of deleting it." Sound like anyone you know? Maybe you're even thinking, "sounds like me."Â
My name is Anna Stoffer, and I am Delta Media Group's new Social Media Specialist. While it is a newer title for me, social media is not new to me at all.Â
Like many in my generation, I grew up with the first taste of using social media by pouring hours into my MySpace page and chatting with friends on AIM. I created my first webpage before I had my first kiss. My parents had to pry me away from the screen during my teenage years. Looking back, that's when I first fell in love with social media.Â
And up until recently, I felt like I needed to keep that a secret. In some circles, it's almost taboo to say, "I like social media." I once even took a year-long break from Facebook because of how often I was being told it's "too negative." I suppose, like any relationship, I just needed to miss it for a while to appreciate it. It's often an unpopular opinion to like social media, but one I hope you'll hear me out on. (Or rather, read on).Â
28
Social Media Ideas Certain to Bring Love to Your Website
Social media marketing is one of the leading ways to connect with your community as a sales associate. Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms.
Used correctly, social media is an unbeatable tool for driving traffic to your website and turning those visitors into leads. It also helps you cultivate long-term relationships with current clients, past clients, and future referrals within their network.
The right social media can show people to your website right when they need you.
That said, social media can be intimidating at first. It requires a fresh perspective on your key relationships and how to build them. Of all those real estate firms and sales associates out on social media, many aren't seeing the results they want.
12
[VIDEO] Tech Tuesday Add the Facebook Messenger Widget to your Agent Website
In this episode of Tech Tuesday, Harley Wolfarth demonstrates how to add a Facebook Messenger chat widget to your agent website.
