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Social media marketing is one of the leading ways to connect with your community as a sales associate. Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms.
Used correctly, social media is an unbeatable tool for driving traffic to your website and turning those visitors into leads. It also helps you cultivate long-term relationships with current clients, past clients, and future referrals within their network.
The right social media can show people to your website right when they need you.
That said, social media can be intimidating at first. It requires a fresh perspective on your key relationships and how to build them. Of all those real estate firms and sales associates out on social media, many aren't seeing the results they want.
In this episode of Tech Tuesday, Harley Wolfarth demonstrates how to add a Facebook Messenger chat widget to your agent website.

Billions of people use social media every day. In fact, many people check their social media pages before they even get out of bed each morning! As such a dominant presence in our daily lives, it's no surprise that brands in nearly every industry create official social media business profiles to reach and engage with this wide audience. To put it simply, if you're not using Facebook to enhance your real estate business, you're missing out on the chance to expand your horizons.
Though Facebook is well known, many real estate brokers may wonder how a virtual presence on social media will help their agency. After all, of the millions of people on Facebook, how many are currently searching for a home in your market area?

Social media is an essential part of any real estate pro's lead generation efforts.
Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home yet but will be soon.
Without a clear strategy, though, social media often disappoints.
Many sales associates have high hopes when they start social media. After a few weeks, however, results don't materialize – and they often give up.
This comes from a common misconception about social media:
To turn social media into a growth engine, consistency comes before all. Consistently sharing listings, real estate photos, blog posts, and videos lets your social media efforts attract leads for you.

Wouldn't it be nice to draw countless qualified leads to your real estate business, without paying for ad space or picking up the phone to cold call? That's the promise of content marketing, and it's one of many reasons why content should be a crucial element of your real estate marketing strategy.
Your content is waiting to increase visibility, add value, educate, and ultimately turn prospects into clients.
Content marketing is a big part of what we do at Delta Media Group. Today, we're going to take a closer look at how you can use content to grow your real estate business.
Why Content Marketing Matters in Real Estate
Content is an important marketing tool no matter the industry, but it's especially valuable in real estate. The vast majority of people start searches online--whether they're looking for a home or working to find an agent. Your content should demonstrate your expertise, share valuable tips, highlight market areas, and show prospects why you're the right choice for their needs. Content is also a key element in search engine optimization (SEO), which makes it easier for prospects to find your business online. Ultimately, content creates qualified leads, which is why it's a must-have for REALTORS®.
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