Posts with tag 'Real Estate Agents'
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11
Forward Thinking And The Real Estate Industry
We all admire forward thinkers: people who envision what others are incapable of seeing.
When I think of forward thinkers, I think of people like Steve Jobs, Albert Einstein, Henry Ford, and Elon Musk, just to name a few. I still remember back in 1997 when Steve Jobs put an end to the Newton. I loved the Newton but didn't like how it had to be docked to a computer to synchronize all the data. Later on, when Steve Jobs opened up about why he put an end to the Newton, which was very popular at the time, he said that it was because he envisioned a device that could be connected wirelessly and synchronize wirelessly in real-time. And, since the Newton couldn't do this, it didn't make sense to him. That sounds funny today, but in 1997 it was crazy thinking, and Steve Jobs got blasted for getting rid of the Newton. We now...
23
Change Is Hard For Agents: How To Keep Them Happy Before, During and After a Merger
The most successful real estate agents tend to have a steady routine. They know their team, their brand and what they must do each day to achieve their goals. So, change can be a challenge even for the most experienced agents, just as it is for newer agents who are still establishing their foothold in the industry. A merger represents a significant change for any agent, but it can also lead to new opportunities for agents to thrive.
Keeping your agents happy throughout the merger process comes with its challenges, but it's one of the most important things you can do to make your merger a success. Transparent communication, honesty and a willingness to listen are all key ingredients in keeping your team on the same page as you transition to a new era. So, let's take a deeper look at what you can do to keep agents happy before, during and after a merger.
There are two sid...
9
Don't be Myth-Taken
Myths are everywhere in the real estate industry these days — and not just for your clients. In an industry with so many resources and news sources available, it's also easy for agents to believe some common myths about their own careers. Whether you're talking about buyers, sellers, or your own career as a real estate agent, combating myths is an important part of the job that is also sometimes overlooked. Cutting through the myths will help your clients achieve their real estate goals and can help you grow within your own career for years to come.
Common Myths for Real Estate Agents
Before we get into buyers and sellers, it's time to take a look a bit closer to home. There are certain myths about being a real estate agent that regularly make the rounds on social media, during water cooler talk, and in other prominen...
15
Agents Have Their Own Branding Too
If you're in a large agency or brokerage, your branding naturally dovetails with that of the team. Still, no matter if you work independently or within an organization, you should keep an eye on how you present yourself to potential customers — especially online.
Branding may sound complicated, but it's simply the process of communicating in a thoughtful and consistent way to help people understand the three biggest things they need to know about you:
- What you do
- Who you do it for
- How you do it differently
No real estate agent is perfect for everyone, yet newcomers to the field often cast a wide net. They worry that if they get specific about what they do, they will alienate potential customers and ge...
1
Foster Client Relationships From Behind Your Keyboard
Staying in touch with clients used to be a full-time job in itself. It meant knowing where current customers stood in their transaction and how leads' decision-making process was unfolding. It often took a day out of each week just to get updated on the latest.
Luckily, today's real estate agents have new opportunities.
The right real estate technology gives you the ability to deliver faster, more personalized experiences to every client. This is true before, during, and after transactions, ensuring a memorable and premium level of service. That can make all the difference in the trajectory of your practice.
It's well known that most people do not go back to their real estate agent three, four, or five years later — even if they were fully satisfied. The reaso...
