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When it comes to attracting buyers as new clients, there's good news and bad news.
The good news is that if you manage to get an interview with a buyer, you have a terrific chance to close the deal. Many buyers commit to the first real estate agent they meet, and some only talk to one. Do a good job and you may find you get referrals and ongoing business for years to come.
The bad news is more buyers are interviewing several real estate agents and taking longer to make a choice. To make your mark, you'll need to work harder and smarter. Of course, this can also be a good thing. After all, the customers are making more informed choices — and you can als...

Retention is one of the hottest subjects in the modern workplace. Today's biggest talents look for organizations that support their ongoing growth. If they don't feel supported, they have one eye on opportunities elsewhere.
Real estate brokerages do have some advantages, though. While employees in other industries often need to switch employers to ensure their compensation continues to beat inflation, real estate agents can accelerate their income from anywhere. The right value proposition keeps them on your team.
It's worth the investment.
While a good agent can succeed just about anywhere with perseverance...

Social media can be a major part of your success in real estate. In fact, it's safe to say that real estate agents, no matter their experience level, have huge advantages when it comes to transforming their social media following into real business value – something many other professionals struggle with.
Everybody knows that success requires a real estate website and social media. In lots of industries, however, the way forward isn't exactly clear. People can spend hours on social media every day for very little in the way of results. That CAN happen to real estate agents, but the path to success is far shorter.

As a real estate agent, your local expertise is the defining factor that inspires people to work with you and not a competitor. Testimonials are the most important evidence you can have for your unique insight into your market.
While many real estate agents know they should follow up with satisfied customers for referral business, it is just as important to get testimonials whenever possible. These can take the form of written reviews on third-party websites like Yelp, or they can be testimonials you gather directly.
Let's take a closer look at the value of testimonials.
Testimonials are crucial because they serve as a form of social proof. With social proof...

Wouldn't it be nice if hosting a successful open house were as simple as sticking a sign in the lawn and waiting for interested, informed buyers to start rolling in? Unfortunately, that's not the world we live in, and managing open houses the old fashioned way can be a very frustrating, time-consuming experience. Given the importance of open houses to accomplishing both your and your client's goals, a more efficient, effective solution is in order.
Our Open House Connector app makes it easier than ever to manage open houses, providing a seamless experience that you and your clients will love....
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