Posts with tag 'Real Estate Marketing and Technology Magazine'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 32 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
20
Team Tactics: How To Expand And Conquer New Markets By Targeting Niches
Is your team taking advantage of every opportunity to expand into new niches, unlock new markets and reach new clients in your existing ones? Targeting niches is one of the best ways to expand your real estate brand and create new opportunities for your team. But it's not something that your agents will do automatically. There's competition in every major real estate niche, so success requires a plan for your team, motivation from team leaders and modern marketing tools to help you effectively target every niche that matters to your business.
The first step to successfully targeting niches is getting your agents on board with the process. This may require a little bit of convincing, but savvy agents will ultimately recognize the value of targeting niches for their own career as well as the team as a whole. So, you c...
16
Rules of Engagement: How Can World Events Impact Home Sales?
What's in the news sometimes feels like it has no connection to daily life. But world events can have a real impact on the housing market. Even though happenings overseas won't directly influence housing stock, they can change the perceptions of buyers and sellers.
Just think about how the arrival of COVID-19 transformed the real estate industry. Never before in history did so many professionals come together, questioning the basic assumptions they had relied on for so long. But to protect agents and their customers, nothing less would do.
Now, we live in a world with unprecedented virtual transformation.
It was once unthinkable that buyers would purchase a home without ever setting foot in it. But thanks to virtual tours and open houses, it's now a regular part of doing business. Change has arrived...
15
Mitigating the Great Real Estate Brain Drain
In the wide world of housing, "brain drain" is associated with a mismatch between financial capital and human needs. When young, educated people leave an area en masse, usually seeking more affordable housing, it means less innovation in the communities left behind.
This kind of brain drain often happens in the wake of a housing bubble.
But there's also a different kind of brain drain, a kind that strikes organizations. When talented people leave, two weeks is often not enough to replace them. And even if their role gets filled, they take with them valuable insights and best practices that are undocumented.
As a result, the next person in the role takes even longer to acclimate. Depending on the situation, they might never quite reach the performance of their predecessor. Meanwhile, other members of...
13
From Feature To Product: How Delta Media Group's AVM Tool Helps Brokerages Win More Listings
Let's start with the basics. What is an AVM? AVM stands for Automated Valuation Model, and in today's marketplace, it is one of the best tools at a brokerage's fingertip to help win new listings. For years, I have heard real estate agents push back on the idea of providing consumers with automated home value estimates being worthwhile. After all, those automated home value estimates used to be way off and lead to more uncomfortable conversations for real estate agents than positive ones.
That status quo has most certainly flipped in the last couple of years. Automated home value estimates have only continued to get more and more accurate. Certainly, they will never beat an estimate given by a licensed professional able to see the house in person. However, the industry has learned how to turn a potential home seller'...
6
Be More Than Your Listings: How to Keep Marketing When Inventory is Low
In the past few months, you've probably noticed that listing inventory has been extremely low, at least in most of the country. As if it wasn't enough that current homeowners are less apt to sell during these uncertain times, labor shortages and supply chain issues have slowed new home builders down. When you're used to most of your real estate marketing being centered around new listings, it can be tough to keep the leads coming in with limited listings on the market.
But fear not, because I've laid out some tools you can use to keep marketing your brand so that when people are looking to sell again or for those that are still looking to buy now, you're the first name that comes to mind.
Use Ad Wizard to Post to Social Media
Even when you don't have any active listings, you can stil...
