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Mark Joyner, President and Principal Broker for Napier REALTORS® ERA and the team leader of GoRVAHomes and GoNNKHomes, has been a proud partner of Delta Media Group for over 25 years. Balancing many roles and responsibilities — from multiple locations — he relies on Delta's innovation and support to keep him and his agents moving forward.Â
A Father-Son Team
Mark Joyner grew up in Richmond, Virginia, and began learning the ropes of real estate at a young age by helping out his father, Ken, a broker and new home builder. Since he was eight years old, he has...

As a real estate team, you offer benefits to buyers and sellers that solo agents can't, giving you a competitive advantage. To gain new leads and, ultimately, new clients, it's essential to market yourself effectively and communicate your value as a team.Â
Hone Your Brand's Messaging
The first step in communicating the value of working with a real estate team is to address it in your brand's messaging. Here are some key points to convey in your messaging to best appeal to buyers and sellers:
1. Specialization

Many view winter as the most wonderful time of the year, but it's considered the most difficult in real estate. However, it doesn't have to be this way; there are ways to keep your real estate business warmed up, even during the coldest months of the year. Let's look at some strategies to ensure your business continues to boom this winter.Â
1. Attend Community GatheringsÂ
Many real estate agents and sales professionals believe that the best time to get out and network in their community is during the summer, but that's not necessarily true. During the winter, and especially during the holiday season, there are many opportunities for you to influence your community. Some great gatherings for networking purposes are h...

Facebook advertising is the cornerstone for real estate professionals looking to connect with potential buyers, renters, and sellers. With over 2 billion active users worldwide, Facebook offers an unparalleled platform for targeted marketing. But crafting ads that resonate and convert requires strategic planning and execution.Â

Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action to turn prospects into qualified leads.
It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of...
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