Posts with tag 'Real Estate Technology'
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18
Understanding PPC: A Guide for Attracting Qualified Buyers
Pay-per-click (PPC) online advertising may seem challenging. But of all the industries that use PPC, real estate agents are among those most likely to gain a true windfall of business value. That's because PPC ads that may cost only a few dollars a week greatly accelerate the process of attracting qualified buyers to properties.
We know that PPC seems complicated, technical, and risky from the outside. The truth is that profiting from PPC ads has become more difficult over the past few years. When more advertisers join a platform, the prices go up. However, at the same time, each major digital platform is working on new ways to protect its investment, increasing the standards for every ad.
There is a simple, powerful way around all...
30
Beware of the Frankenstack
Halloween is here, and this year, it's not ghosts or goblins you should be afraid of; it's something far more dangerous to your real estate business.Â
Beware of the Frankenstack!
What is a Frankenstack?
Like the monster made of disparaged human parts in the infamous novel, a "Frankenstack" is a technology stack that is a patchwork of various software and applications. Often, these Frankenstacks evolve from an attempt to build a "best-in-class" solution, while other times, it's simply the result of adopting more and more one-off tools over time rather than investing in an
28
Adapting for the Future: How to Recruit Millenial and Gen Z Agents
Considering the many challenges the industry is facing, agent recruitment is more important than ever, especially with so many experienced REALTORS® leaving the profession. The good news is that the workforce is rapidly changing.Â
With millennials (born between 1981 and 1996) and Gen Z (born after 1997) emerging as dominant generations in the job market, this opens up a new opportunity for brokerages to bring in these young professionals and provide them the foundation to begin a long and prosperous real estate career at their agency. However, you mus...
16
The Impact of Abandoning SEO
As the market remains challenging, many real estate brokerages are wrestling with declining sales volumes. Experiencing reduced profit margins, these brokerages are choosing to cut costs or delay adopting new strategies that could increase sales and benefit their business. One of these strategies is SEO (Search Engine Optimization).
With 97% of buyers today beginning their home search online, SEO has never been more necessary for the success of your real estate business. If SEO is not deployed, you lessen your chances of being discovered in search engines and miss out on more qualified lea...
8
Using Technology to Appeal to a Global Audience
In today's challenging real estate market, global audience appeal is needed to excel, especially for those catering to a luxury clientele. Reaching a global audience allows you to expand your potential client base, increase sales, and enhance your brand's reputation. However, appealing to a worldwide market isn't as simple as listing properties online and hoping for the best.
As international buyers are looking to invest in properties throughout desirable regions across Canada and the U.S., real estate businesses must adapt to new expectations and provide them with high-quality customer service from a distance.
To ensure your services are acce...
