Posts with tag 'Real Estate Technology'
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28
Adapting for the Future: How to Recruit Millenial and Gen Z Agents
Considering the many challenges the industry is facing, agent recruitment is more important than ever, especially with so many experienced REALTORS® leaving the profession. The good news is that the workforce is rapidly changing.Â
With millennials (born between 1981 and 1996) and Gen Z (born after 1997) emerging as dominant generations in the job market, this opens up a new opportunity for brokerages to bring in these young professionals and provide them the foundation to begin a long and prosperous real estate career at their agency. However, you mus...
16
The Impact of Abandoning SEO
As the market remains challenging, many real estate brokerages are wrestling with declining sales volumes. Experiencing reduced profit margins, these brokerages are choosing to cut costs or delay adopting new strategies that could increase sales and benefit their business. One of these strategies is SEO (Search Engine Optimization).
With 97% of buyers today beginning their home search online, SEO has never been more necessary for the success of your real estate business. If SEO is not deployed, you lessen your chances of being discovered in search engines and miss out on more qualified lea...
8
Using Technology to Appeal to a Global Audience
In today's challenging real estate market, global audience appeal is needed to excel, especially for those catering to a luxury clientele. Reaching a global audience allows you to expand your potential client base, increase sales, and enhance your brand's reputation. However, appealing to a worldwide market isn't as simple as listing properties online and hoping for the best.
As international buyers are looking to invest in properties throughout desirable regions across Canada and the U.S., real estate businesses must adapt to new expectations and provide them with high-quality customer service from a distance.
To ensure your services are acce...
1
Cressy & Everett Real Estate: A Long-Standing Real Estate Company Keeping Up With the Times
Cressy & Everett Real Estate, a full-service residential real estate company, was one of Delta's earliest customers. Today, the brokerage firm with about 175 agents continues to excel in the industry with the help of Delta's services and technology. Their experience, long-standing reputation, and understanding of the importance of keeping up with the times have earned them their spot as one of the top five companies in Indiana and Michigan. The brokerage was also ranked among the top 125 companies by National Relocation & Real Estate magazine's 250 power brokers nationally. They have offices throughout Indiana in South Bend, Elkhart, Goshen, and Plymouth. In Michigan, their offices reside in Niles, Edwardsburg, Three Rivers, Dowagiac, Sister L...
19
The Threat of Stagnation
I have worked directly in the real estate vertical for nearly a decade, however, real estate was not my first industry. I spent years in the fast-paced world of video game development before transitioning to a real estate software sales role in 2015.Â
One thing that was immediately evident to me when I first started to get a feel for real estate is that our industry is extremely resistant to change. When you resist change, you open your business up to stagnation.Â
American author William Burroughs famously wrote: "When you stop growing, you start dying." I have always felt t...
