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Have you ever heard the saying: The more things change, the more they stay the same?
I had that feeling this morning after viewing Mike DelPrete's presentation from Inman Connect, which is an unfiltered assessment of where the industry stands today and what agents can do to find success.Â
Twenty-four years ago, I started an intentional journey to try and change the real estate industry. I wanted to bring technology to an industry that was grossly lacking advancements and automations. In many ways, this effort has been successful but in many others, we still have a long way to go.
One of the greatest change...

Paid targeted advertising provides a unique advantage for agents and brokerages, as connecting directly with potential buyers and sellers at the right moment is pivotal for success in the real estate industry.
Paid targeted advertising refers to the strategic placement of ads designed to reach a particular audience segment based on various factors such as demographics, interests, behaviors, and location. The goal is to maximize the relevance of the ad content to the target audience, thereby increasing the chances of engagement and conversion.Â
There are several types of paid targeted ads: search engine ads (such as Google Ads),

Leveraging technology is more essential than ever for small brokerage firms. In a difficult market with large firms and franchises making up a substantial portion of real estate transactions, it's important to make yourself stand out by offering all the resources they provide and more. You need the right tools if you wish to compete.
With the DeltaNET® all-in-one platform, you can revolutionize your brokerage by expanding your reach, enhancing efficiency, and improving customer service.Â
What You Need to Get Ahead
Revolutioniz...

Real estate is a cutting-edge industry, with technology playing an important role in how you market homes, showcase communities, and connect with customers. Those customers are also using technology to search for real estate agents, learn about communities, and, of course, shop for homes. Marketing technology is the bridge between you and your audience, allowing you to connect with them in the most convenient ways for everyone involved.
Technology-Driven Marketing Strategies

There never seem to be enough hours in the day to accomplish everything you'd like to as a real estate agent, and time is a precious commodity. Fortunately, real estate tech can help you lighten your load without compromising results, thanks to the benefits of automation. Today's tech allows you to automate more tasks than ever before, touching on everything from marketing to customer service. Here's how it works, and how automation can help you reclaim time from your busy day.
Marketing and Lead Generation
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