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To be successful in serving buyers and sellers, you need insight into the client experience and customers' likes and dislikes. You must know what makes them happy vs. what could cause them to reconsider hiring you as their agent.Â
While not every aspect of the transaction is within your control, your actions are, and you must do what you can to ensure your customers are satisfied. After all, high customer satisfaction is key to building a business that thrives for the long haul.
Now, let's discuss some of the biggest turn-offs, according to customers, and strategies for avoiding them.
1. Lack of CommunicationThe first problem man...

It's no secret that modern technology saves you time by speeding up tasks. In today's real estate market, this technology allows industry professionals to close deals faster than ever. But to do so, they need to stay tuned in and be willing to learn and adopt the latest tools.Â
Leveraging real estate technology here and there isn't going to be enough to succeed. You must tap into the best products and utilize them throughout the selling process, from listing to closing. When every step is simplified, the process goes smoothly, getting you to the closing table sooner and ultimately completing more transactions before the year ends.Â
Digital MarketingÂ
The speed of a sal...

A real estate investor is any person who sees buying and selling real estate as a financial opportunity rather than to simply fit a need. Whether they choose to rent it out or flip it, their goal is to make a profit off of the purchase.
As an agent, there are many benefits to working with real estate investors. Investors tend to be looking at higher-value properties, allowing you to earn higher commissions. Also, they are far more likely to become repeat — or even frequent — customers than the typical buyer in the market for a home to live in — especially if that home is meant to be their "forever" home. If the transaction goes smoothly, they will likely refer you to other investors from whom you can gain more business.Â

At the end of this year, I will have spent the past 24 years of my life focusing on technology in the residential real estate vertical. When I first entered the real estate vertical, I was a 28-year-old technology "outsider" who was fortunate to get paired up with a business partner that was a long-standing industry "insider" who seemed to know everyone and everything residential real estate related. Better yet is this business partner truly loved the real estate industry, what it does for people, and how technology could transform and modernize the real estate business.
Today more than ever I am fully convinced that many of the key issues facing our industry 24 years ago still go unaddressed in a transformative manner. Even worse is that we know the answers to many of the questions we had wh...

In a rapidly evolving digital landscape where true efficiency lies in the ability for all your technology to work together seamlessly, a "frankenstack," or a dismantled system made up of tools from multiple vendors, isn't going to cut it. The rise of the all-in-one platform has already begun making an impact on the real estate industry and this impact will only expand in the future. In this white paper, we explain this concept in great depth. Below are some of the highlights.
The Benefits of the All-in-One Platform
Real estate brokerages across the globe are already seeing the benefits the all-in-one platform brings. Some of the most significan...
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