Posts with tag 'Real Estate Technology'
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27
Take Your CMA Reports To The Next Level
As a real estate agent, one of the most important services you provide to any client is pricing the home to sell. A home is priced "to sell" when it meets both the seller's needs and those of the actual buyers who may put in a bid. Without that, a home could easily languish on the market.
You know that when a home lingers on the market, it's not a good sign. Traditionally, real estate agents have tried to close on a home within 30 days. With every passing day beyond that mark, more potential buyers are likely to wonder if something is wrong with the property.
Conventionally, a property that takes 90 days to sell ends up getting relisted.
Over the last two years, some homes have sold in as little as 24 hours. But the market is changing, and it is more crucial than ever to be attenti...
20
All About AVM: Your Beginner's Guide
As a real estate agent, one of the most important assets you provide is your expertise in pricing. A home must be "priced to sell" to meet the needs of both your client and the market. Left to their own devices, many people will overestimate the value of their own home and hinder their sales efforts.
Because of the emotional attachment that develops between a homeowner and property, it's crucial to demonstrate your advice is built on a sound foundation. Otherwise, you might encounter resistance and have difficulty coming to terms on pricing. That can cause trouble for you and your customer.
Until recently, most real estate agents and brokers handled this issue manually.
When a property goes up for sale, they would diligently do the necessary research. Gathering "comps" from the loca...
24
Don't Understand PPC? We Can Make It Simple
Pay-per-click (PPC) online advertising may seem like one of the most challenging topics around.
But of all the industries that use PPC, real estate agents are among those most likely to gain a true windfall of business value. That's because PPC ads that may cost only a few dollars a week greatly accelerate the process of attracting qualified buyers to properties.
We know: From the outside, PPC seems complicated, technical, and risky.
The truth is, profiting from PPC ads has gotten more and more difficult over the past few years. When more advertisers join a platform, the prices go up. At the same time, each major digital platform is at work on new ways to protect its investment, making the standards for every ad higher.
But there is a simple, powerful way around all that...
9
Is Zillow Still A Threat? Here's What You Should Know
Zillow has endured some notable failures recently, including shutting down its Zillow Offers iBuying program after consistently taking losses when flipping the homes that it purchased. But does that mean that the threat of Zillow is over for real estate agents? Not quite. While Zillow is no longer in the business of purchasing homes, it's still a popular, well-known platform that many people turn to for real estate information.
The good news is th...
1
Is Tech Taking Over? Why Agents Are More Important Than Ever
Real estate technology is moving faster than ever, and some agents are beginning to wonder if they'll be left behind. Big industry players have made moves to automate real estate in disruptive ways — but, in the long run, they've only succeeded in "disrupting" their own business.
It is becoming more obvious that the average buyer or seller doesn't want a fully AI-driven process, nor do they want to do it all themselves, no matter how convenient the tools become. What they want is personalized advice from a local expert.
Rather than replacing agents, the best technology enhances what they can do.
More Accessible Technology Means Better Results for Organizations of All Sizes
It was not that long ago when the best technology was available o...
