Posts with tag 'Social media advertising'
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28
What An All-In-One Platform Really Means
These days, software developers often claim they offer an "all-in-one" experience.
It makes sense: If something is truly "all-in-one," then you don't need anything else.
That means a software subscription is a much more reasonable long-term investment.
And if a product is truly all-in-one — meeting all your daily needs in one convenient package — it makes life much easier. There are plenty of real estate agents currently using a dozen different programs for the diverse tasks they undertake each week. That adds up to a lot in licensing fees!
But it's important to take these claims with a grain of salt and investigate carefully. Whether a product is really "all-in-one" depends on your needs. For many agents and brokers, the best way to decide i...
23
Ready To Advertise? Here's How To Start
In real estate, online advertising is one of the strongest plays you can make.
We know — not every professional and not every business can get value from online advertising. In the last decade, the barriers to entry have only grown. Gone are the days when a solo entrepreneur could expect to develop a product, set up a few Facebook ads, and cultivate a list of paying customers.
There are two big reasons:
- Cost
As with any advertising platform, the cost goes up as more and more people become involved. Millions of advertisers are now jockeying for positions on Google, Facebook, and the rest every single day. This has squeezed out many small businesses, eroding margins until it simply makes no sense to run ads.
21
Automation: What Does It Really Do?
Automation is one of the biggest topics in the world of real estate.
Driven by artificial intelligence (AI) and machine learning, automation develops new capabilities almost daily. Although there are many different ways to use automation, the basic goal is the same across the board: To take routine tasks and make them faster and easier.
Often, that means you never need to intervene at all.
By implementing automation in real estate, you have the potential to save hundreds of hours a month. An individual real estate agent can do the work of a small team, while a team's capabilities are doubled or tripled. But it's worth asking the question: What can automation really do today?
Let's take a closer look at the best uses of automation in...
15
Level Up Your Social Media Game With These Tricks
Social media is one of the most effective tools available to any real estate agent. While there are many industries where social media doesn't produce much business value, real estate is and continues to be a huge exception. From coast to coast, many agencies and brokerages get a third or even half of their qualified leads through social media.
That said, there's a right way and a wrong way to use social media for real estate. Just about everyone has had a time where they spent hours scrolling their feed to no avail. Unless you approach social in a structured way, it may not be constructive f...
14
Become An Advertising Pro With Little Investment
Online ads rank highly among the most important, dependable digital marketing tools for your real estate brand, but getting started often comes with a pretty steep learning curve. Just think of how many online ads you see on social media each day... and how rare is it for you to actually click on one to learn more. Cutting through the noise requires the right strategy and the right tools for the job.
We'll cover one particular tool that can greatly simplify the process at the end, but first, let's take a closer look at what goes into creating a great real estate ad campaign on the biggest social platforms.
Become an Advertising Pro with Little Investment
- Identify Your Audience
Who are you aiming to reach? It's the first big question of any ad campaign, because it wil...
