Posts with tag 'Social Media Marketing'
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29
Who's Afraid Of Social Media? How To Shine On Social Platforms
Is growing your real estate social media presence in a reliable, sustainable way one of your top marketing priorities for 2023? While the path to social success is surprisingly clear, it's normal for time restrictions, a lack of information on social best practices, or plain old fear of the unknown to get in the way of building your social presence. That's why it's so important to have a plan, build the right way, and keep investing in your social presence over time. Here are some dependable real estate social media tips to help you get started.
27
5 Reasons Why Tech Is Here To Stay
2021 saw a massive influx of new real estate technology. Technology was essential to keep the industry as a whole moving while ensuring safety for customers and agents alike. Now, things may be going back to "normal" — but the relationship between agents and technology has changed forever.
Even as more and more people request face-to-face home tours, for example, demand is still strong for virtual tours. Up and down the list of what real estate agents do every day, you'll find a strong need for creative thinking and innovation. Much of that comes through new tools and technology.
As agents and brokers look ahead to 2023, one of the tasks before them is to define "the new normal."
Real estate is about relationships, and many agents are enjoying the opportunity to spend m...
20
Marketing Is More Than Word Of Mouth
"Word of mouth" has an almost mythical status in the world of real estate.
Agents early in their career will often hear that word of mouth is their ticket to easy street. "Your own customers will do half the work for you!" goes the rationale. "All you have to do is deliver great customer care, and the rest practically takes care of itself. The sky is the limit."
The truth? Well, word of mouth is great — and it can be extremely powerful. Some of the most successful real estate agencies and brokerages in the United States derive 30%+ of their leads from word of mouth. But, by its very nature, word of mouth develops over time. It doesn't happen overnight.
That doesn't mean new agents should settle in for three or five years of "pounding the pavement" s...
13
How To Finish A Year Strong (And Make Next Year Even Stronger)
December is the perfect time to look back at what you've achieved in a year and start planning for the future. While it's important to make time for family and friends, it's also an ideal opportunity to take stock. Most agents see business slow down for the last two weeks of December.
The most crucial thing: Don't just go into hibernation like a bear.
While it might make sense to take the final days of the year off, there's still plenty you could do before the calendar rolls over to 2023. Set a good precedent now, and you'll find it's that much easier to get a roaring start to the new year. Here's how to build the momentum that really makes a difference:
- Focus on Lead Generation
Lead generation is the key to growth, no matter what stage...
8
Now Is The Time To Take Control Of Your Message
As a real estate agent, people seek you out for your local expertise. They don't want just any agent. They get excited for someone who understands their unique needs and can answer their burning questions.
Most customers, especially first-time buyers, may have difficulty telling one agent from another. You can guide them on the right path through consistent, compelling marketing with a brand that stands out.
Your brand communicates your value in terms of four key elements:
- What you do
- Who you do it for
- How you do it
- Why you do it
When you have clarity on your brand, potential customers can tell exactly where you're coming from in a matter of minutes. No on...
