Posts with tag 'Social Media Marketing'
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6
Your Optimized Marketing Hub, No Assembly Required
Back in the early days of computing, there was something called "sneakernet."
No, it wasn't a network for buying sneakers. Sneakernet referred to the fact that, most of the time, the only way to make a file print was to put it on a disc and physically walk it over to the printer. A wireless solution was still decades away, and direct connection through cabling was limited by distance.
In effect, the more inconvenient it would be for you to physically access the printer, the more likely it was that's precisely what you would have to do. On the average campus (as research campuses were networked long before businesses) this caused hours of delays every single week.
We would never put up with sneakernet today. But we still do, in a different form.
25
Customers Are Becoming More Digital: Here's What They Want
Your real estate customers still want to accomplish the same dependable goals that buyers and sellers have been aiming to achieve for generations. However, the way they go about accomplishing those goals is much different than it used to be, and your digital presence can go a long way toward accommodating their shifting needs. Today, it should be easier than ever for them to learn about homes, neighborhoods, communities, and your team from the comfort of their favorite devices.
Customers are becoming more digital than ever before, and you have an important role to play in ensuring that they can find everything they need online. Here's what they want and how to provide it for them.
The first and most important fundamental thing that you can provide for your digital customer base is a modern, informative, educational...
22
The Most Common Misconceptions About Real Estate Tech
Real estate technology is becoming more advanced with every passing day. Capabilities that were once restricted to only the top agencies and brokerages are now available to smaller teams and independent players. As the landscape changes, though, there's plenty of misinformation out there.
Whenever a new industry develops, there are bound to be many different takes on it. And although real estate as we know it is hundreds of years old, real estate technology itself is very new. Established real estate professionals of today didn't grow up with many of the technologies becoming common now.
Artificial intelligence and machine learning, to name just two examples, have certainly stoked the public imagination. But in the midst of all that, there are real questions about their practical impact.
R...
17
The Secret To Generating Clicks And Increasing Web Traffic
Is generating more traffic, clicks, and engagement for your real estate website at the top of your priority list as attention begins turning toward 2023? While how to generate more traffic might sometimes feel like a mystery from the outside, the truth is that there are plenty of concrete, actionable steps that you can integrate right now to improve the performance of your website. With these tips, you can look forward to unlocking the secret of generating more clicks, and substantially increasing traffic to your real estate website.
In some cases, increasing traffic may require branching out with new tactics for digital...
15
Is Your Marketing Annoying Your Clients? Here's How To Tell
Getting used to presenting yourself as an expert is one of the first challenges any real estate agent faces. Self-promotion is something often looked down upon. Confidence might take a while to build, and you need to effectively project that confidence even before you have a track record of results.
Naturally, it gets easier and easier with experience. But nobody wants to feel like they're annoying their contacts and customers. The fear of being annoying can stop you from speaking up early in your career. And even once you're rolling along, it can still be a concern. That's especially true with digital marketing.
Good digital marketing should seem like a personal message from you to the recipient. But we all know the truth: You could be speaking to ten, a hundred, or a thousand people. Of...
