Posts with tag 'Social Media Marketing'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 57 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
6
Be More Than Your Listings: How to Keep Marketing When Inventory is Low
In the past few months, you've probably noticed that listing inventory has been extremely low, at least in most of the country. As if it wasn't enough that current homeowners are less apt to sell during these uncertain times, labor shortages and supply chain issues have slowed new home builders down. When you're used to most of your real estate marketing being centered around new listings, it can be tough to keep the leads coming in with limited listings on the market.
But fear not, because I've laid out some tools you can use to keep marketing your brand so that when people are looking to sell again or for those that are still looking to buy now, you're the first name that comes to mind.
Use Ad Wizard to Post to Social Media
Even when you don't have any active listings, you can stil...
26
What Your Marketing Says About You
Marketing is vital to the success of any real estate business, from individual agents and the smallest boutique firms to the largest national brands. But is your marketing sending the message that you intend? Just as importantly, is it differentiating your services from the competition in a meaningful way? Now is the perfect time to take a fresh look at your marketing and make sure that it says exactly what you want it to say about you.
Consistency Is Key
In the rush to grab the attention of your audience, it can be easy to forget that one of the most important goals of marketing is simply to get them to remember you. Not just your logo, but your business, what it has to offer, and how you can help them. When someone from your target audience in your target markets sees your marketing materials in any setting, you...
25
How Useful Are Ads? Let's Take A Look
Many real estate agents around the United States swear by online advertising.
Even if you've never used an online ad, you're probably familiar with the idea: Set it up correctly and you enjoy "overnight" traffic to your website or listings. An optimized ad provides the opportunity to accelerate interest in your most promising properties and meet qualified buyers sooner.
When you think of online ads, you might think of Google first. For real estate agents, though, the picture is a little bit different. People go on platforms like Facebook and Instagram (also owned by Facebook) to browse aspirational properties, and that's where an effective agent should seek out traffic.
Facebook is also helpful for maintaining connections with leads and past customers.
When...
10
The Biggest CRM Myths Debunked
A real estate CRM provides total visibility into your prospects, leads, and current customers. That makes it easier to know precisely when and how to follow up with the people who can advance your business, potentially saving you thousands of hours of work in a year.
That naturally raises the question: Why doesn't everyone use one?
Long before there was a dedicated real estate CRM, the concept was limited to enterprise sales teams in a variety of unrelated industries. Salespeople who were converting to digital for the first time usually had an established style of doing things, which made them less likely to embrace a...
5
It's Time To Get Strategic With Your Website
It's a sure thing that the majority of your future clients will first encounter your brand online.
Even with the personnel and resources of a large brokerage, in-person events can only achieve so much coverage within your community. Experts estimate only about 1% to 10% of people you encounter on a daily basis will be ready to enter the market when they make contact with you for the first time.
Knowing all that, your brokerage website has a number of big jobs to do:
- It must attract the right targeted traffic to your digital doorstep
- It must explain precisely what you do and who you do it for
- It must help maintain a relationship over weeks and months
Your website is the centerpiece of your digital m...
