Posts with tag 'Social Media Marketing'
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15
How To Generate Buzz For Your Listings
The longer a home is on the market, the less likely it will sell for list price.
Weeks on the market directly impact final sales price, with homes that take 12 weeks or longer consistently facing the lowest prices. While there are many reasons for this, buyer skepticism — the feeling that "something must be wrong" with a property that stays on the market so long — is a major factor.
Lingering on the market creates "anti-momentum" as buyers can (and do!) negotiate harder.
By contrast, homes have better odds of selling for above listing price if they go right away.
With that in mind, many real estate agents launch proactive plans to drum up buzz for a listing before it even goes live online. With the right strategy, you can channel the wave of ent...
1
How To Manage Your Social Media
Social media is one of the best tools for real estate agents to build a stand-out digital brand. Research shows real estate professionals are some of the most active voices on social media. Some acquire 30% of their online leads or even more from social channels.
Of course, some haven't seen the results they want just yet.
When you're new to social media, it can be tough to see the connection between a tweet or hashtag and a client meeting on your calendar. But that doesn't mean the potential isn't there, hidden just under the surface.
With the right methods, you can make social media work for you.
Social Media Automation Makes it Easier to Achieve Real Business Value
There's a simple formula for deci...
12
Keeping Your Facebook Strategy Up-To-Date in a Social Media World
Facebook is the most powerful social media platform for real estate agents, bar none.
Why Facebook? As the real estate industry embraces digital marketing, it has become the #1 resource for building and maintaining long-term relationships. Twitter can be good for prospecting, LinkedIn is a gateway to luxury buyers, but nothing beats Facebook's overall utility. With nearly 2.4 billion monthly active users, including approximately 255 million in the United States and Canada, Facebook is still the go-to social media site for most people.
Facebook also owns the photography-focused platform Instagram, a natural fit for real estate agents and brokers. If you master Facebook, you'll have an easie...
20
Generate Great ROI With Your Marketing
There are more tools available than ever before to market your real estate business, but finding the right marketing mix doesn't always feel easy. In order to generate the best ROI with your real estate marketing, it's important to understand both the tools available and how each tool fits with your audience. It also requires a willingness to set goals, and a commitment to tracking results. We'll cover it all, with a closer look at how to generate great ROI with your real estate marketing.
- Set and Track Your Marketing Goals
Whether you track ROI down to the decimal or take a more general approach, there's no doubt that setting goals is crucial to both identifying what you want to improve and achieving what you set out to accomplish with your real estate marketing.
While general goals like becoming the go-to source of real estate i...
16
Grow Your Online Presence & Engage Your Audience
Social media can be an excellent source of leads and allows you to connect with your audience on a level that simply isn't possible with other formats. But the competition for attention is fierce, so creating a reliable social lead-generation pipeline takes effort. The good news is that the results are more than worth it.
Authenticity and consistency are the keys to social media success, which means that you'll need to show more of your personality than you might with other marketing tools. The payoff is that showing your personality will help you build real, lasting connections with your clients and earn their business long-term. So, let's take a closer look at some social strategies that will help you expand your audience, build connections, generate leads, and maybe even have some fun in the process!
