Delta Media Group's Blog
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3
The Realty Alliance: A One-of-a-Kind Network Connecting Top Industry Leaders
If you want your real estate firm to prosper like never before, you must connect with other great industry leaders. That's why many of our brokerage partners at Delta Media Group® are part of The Realty Alliance (TRA), a network of North America's largest, full-service residential real estate firms.
These partners include Watson Realty Corp., Coldwell Banker Tomlinson, John R. Wood Properties, Chinowth & Cohen REALTORS®, Dickson Realty, Howard Hanna Coach REALTORS®, Baird & Warner, Latter & Blum, Coldwell Banker Howard Perry & Walston, Crye-Leike REALTORS®, BHHS Homesale Realty, and NP Dodge Real Estate.Â
Commencing in 1997 with th...
1
Yes, You Can Master Social Media
There's no doubt that social media is an incredibly valuable marketing and relationship-building tool for real estate agents. However, mastering social can feel like a tall mountain to climb especially if you're new to social media. There are so many social platforms, each with its own audience, norms, and content focus. So how do you choose the right social platforms, and how do you master them?
Fortunately, there are reliable steps that you can take to bring your social presence to the next level, along with innovative tools that can make managing key aspects of your social presence so much easier. Today, we're going to take a closer look at some tips to help you master social media, as well as key tech you can integrate to simplify the process and save tons of time.
Become The Social Media Expert You've Always Wanted To Be...
20
Unlock Your Output With The Right Tools
With the rise of artificial intelligence, real estate technology has truly never been more important than it is now. Using the right technology, you can help more people, faster, and without having to compromise on the quality of either your communication or your customer experience.
A few years back, real estate agents were wondering whether AI or other technologies could replace them. We can see that will never be the case — the pandemic era proved it. Attempts to "replace" real estate professionals have consistently failed, while proptech has proven itself again and again as a powerful tool for agents to use.
What Are the Biggest Benefits of Real Estate Technology?
Real estate technology confers countless benefits to any practice. Here are the most valua...
18
Marketing Isn't Scary When You Lean On Automation
There's no doubt that dipping your toes into the waters of digital marketing can feel a bit scary for agents, and there are a variety of reasons why that's the case. For some agents, it's the unfamiliarity — where do you even start with something like social media or email marketing when you haven't done it before? For others, it's the perceived time investment. How do you fit in time for marketing when your schedule is packed from morning to evening each day?
The answer: Automation.
Automated, AI-driven real estate marketing tools provide an easy entry point for anyone new to digital marketing, and save tons of time for agents who may know the tools but are worried about the time-management side of marketing. Best of all, you don't have to sacrifice on quality for the sake of convenience. So let's take a closer lo...
6
Brand Building Starts With A Clear Vision
What's in a brand? Your brand encompasses a number of factors:
- The "promised experience" you offer to every one of your customers.
- What your customers know about your capabilities and specializations.
- Everything you communicate to expand public knowledge of #1 and #2.
For someone to want to use your services, they first have to know what you do, who you do it for, and why your way of doing it is better than the alternative. Then, they need to know, like, and trust you. Your brand is the sum total of efforts to deliver that vital information and foster that relationship.
That may sound complicated, but the truth is, you're already building a real estate brand. Just by being...
