Delta Media Group's Blog
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13
When Cutting Costs, It's Best To Trim The Fat But Keep The Muscle
2022 was an odd year for real estate. Coming off back-to-back record-high years in 2020 and 2021, there was much uncertainty about how 2022 would play out. After a blazing hot Q1, it seemed as though the market immediately cooled in Q2 of this year. Despite coming down from those incredible highs, most real estate economists are not ringing the "doom and gloom" warning bells. If you take a step back and look at the last 10 years worth of existing home sales you'll find that 2022 is only 1% lower than the historical average.Â
The point is, I believe many real estate brokerages are focused on the here and now, and not the long-term strategy or the "big picture." Yes, existing home sales are down 18% fr...
11
What Makes You Different? A Closer Look At How Clients View You
How do your clients see you? It's an easy question to ask but often a hard one to answer. Understanding both how clients see you and how you want clients to see you can help you unlock new, powerful branding opportunities. Whether you're aiming to change perceptions, further establish your existing reputation, or establish yourself as the go-to agent in new markets, branding is one tool that can help you rise to the challenge.
Branding plays such an important role in how clients see you, and it's also something that you have significant control to shape as you see fit. Here's how you can leverage branding to ensure that clients see you in the way that you want to be seen.
What Makes You Different? A Closer Look at How Clients See You
The first thing to consider with branding is what sets you apart. In t...
10
Report: Real Estate Leadership Outlook For 2023
At the end of 2022, Delta Media Group® conducted a survey in which over 100 real estate brokerage leaders participated. The leaders who participated come from various-sized firms, ranging from only a few to over 1,000 agents.Â
This survey gave us valuable insight into how real estate leaders were feeling about the state of the market and the economy going into 2023. It also helped us to better gauge how beneficial their technology partnership and all-in-one platform are to them in navigating the obstacles they foresee facing in the year ahead.Â
When taking a look at the results, here's what we found:
The m...
9
Finding Predictability Even When Markets Change
Interest rates are rising, inventory levels are fluctuating, and 2023 is shaping up to be another year of change for the real estate industry. But what else is new? Experienced agents, especially, know that staying nimble is one of the most important ingredients in the recipe for real estate success. With the right plans, tools, and tech in place, you can be ready to adapt to whatever comes next — even if none of us can predict exactly what the future will bring.
If you've been searching for more predictability in this era of ever-changing markets, start by focusing on the strategies and technology that bring reliable value in all situations. Here are some tips to help set you up for sustainable success, no matter what 2023 might bring.
When faced with unpredictability, it's often helpful to prioritize the things th...
9
5 Ways To Face Market Headwinds, Head-On
"Change is inevitable; growth is optional," said leadership author John Maxwell. However, the seismic shifts this fall in the real estate market will challenge brokerages to grow because of market changes.Â
As we talk with brokerage leaders, they are ready to face these headwinds head-on. Many see opportunity in chaos. Others recognize that as many of their competitors hunker down or retreat and shrink, the future-thinking brokerages are taking steps to grow their market share.Â
Here are five ways a brokerage can take advantage of a m...
