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14
SEO and Content: The Perfect IT Couple
Just like Blake Lively and Ryan Reynolds, Lois Lane and Clark Kent, or spaghetti and meatballs, some couples are a natural fit.Â
The same holds true for search engine optimization (SEO) and content.Â
For people who are new to online marketing strategies, they might assume SEO and content exclude one another. That could not be farther from the truth.
Great content is a key pillar of SEO success, and SEO helps prospects find all of the content that you work hard to create. When you harness the power of their complementary personalities, the perfect match is created, and unbelievable results occur.
Let's take a closer look at why SEO and content are the "IT" couple when it comes to online success for your real estate business.
7
Real Estate SEO Guide for Better Traffic and Leads
Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it!
Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines.Â
Google is the most popular search engine and the place where a lot of SEO work is centered. By helping Google learn why your website is valuable and what it's all about, you can improve your search ranking. The goal is to land on the first page of search results for key terms, which makes a tremendous difference in attracting quality traffic to your website.
SEO is an integral part of the real estate marketing strategies we design for our clients at Delta Media Group. Let's take a closer look at how we use SEO to generate better traffic and leads, at a lower cost per lead.
31
Facebook Ad Campaigns 5 Common Mistakes You Don't Want to Make
Facebook ads can be a powerful part of a real estate agent's marketing repertoire.
Digital ads are attractive for their ability to spur immediate response to your listings or services. Unfortunately, the learning curve for using them is much steeper than it first appears.
Some approaches to Facebook ad management seem like intuitive sabotage and can negatively impact your results at the end of the day. When this happens, your ad budget can become pure overhead: You'll either get no website visits or visits only from people who never follow up.
That turns ads into a waste of time and money. Frustrated by the experience, you could end up walking away from valuable online opportunities.
Beware of these common Facebook ad mistakes in real estate:
