It's often said that everyone gets the same 24 hours in a day. The trick: Not everyone has the same tasks to perform or the same obligations to attend to.
When you think about it, people who have a large staff to take care of things actually have a very different 24 hours in their day: One that lets them stay focused on high-level tasks.
Most sales associates don't have a dozen people to help them reach their goals, but anyone can have the next best thing: AI-driven business automation.
When it comes to automating tasks in real estate, one area stands out above all the others: Marketing. After all, marketing is a very complex topic. Many sales associates launch a career not knowing anything about it, and few want to reinvent the wheel by learning it all.
Marketing is essential to growing your practice. It builds your brand and helps you get a steady stream of leads. Luckily, there are more ways than ever to automate real estate marketing.
Let's look at some easy, effective real estate automation approaches:
- Automated Email Marketing for Lead Nurturing and Client Communication
Leads may take many months or even years before they're ready to go forward on a transaction. An email marketing list empowers you to provide them with helpful, informative content that moves them closer to the decision point. Take advantage of our automated email marketing by incorporating ecards and flyers or "My Customer for Life" targeted e-newsletters into your real estate marketing strategy.
- Social Media Strategy Automation
There are tons of programs out there that will allow you to write your Twitter or Facebook posts in advance so they can be posted regularly throughout the month. This makes it easier to stay on message and create a repeatable "cycle" for managing your social media reputation. Most apps lack real estate-specific features, but Facebook Connector™ is by and for industry experts.
- Open House Guest Registration and Follow-Up
Open house events remain among the most effective types of face-to-face real estate marketing. A good open house attracts motivated buyers who are well-prepared and eager to make a move. The challenge: Making sure you get guests' information, some insight into their motivations, and the means to follow up with them. Open House Connector™ is a convenient way to do it all.
- Linking Your Leads With the Right Homes
Some real estate leads are proactive, but many will wait for you to suggest homes that meet their needs. The right home listing can spark interest and get even a lapsed lead moving again. Automating this means combining a way to navigate recent listings and email the best ones to each lead in a custom digest. My HomeFinder Reports do the work on a weekly basis.
- Performing and Publicizing Market Research
This is a tough one. People choose a real estate sales associate based on expertise. But a deep dive into the ins-and-outs of your local market can take days to complete. And of course, it has to be done quickly to be relevant. Market Watch Reports is a specialized tool that aggregates all the most important market data and provides detailed reports to use in your marketing.
- Seller Reports Keep Homeowners Up to Date
Seller Reports are automated, weekly, agent-branded property traffic reports emailed designed to keep sellers in the loop with their online property traffic and the competitive local market.
- Word-of-Mouth Reviews are Crucial for Your Real Estate Business
Client reviews are key for obtaining referrals in real estate. We've made it easy to share your reviews and promote your brand bu automating the process for you.
Marketing Automation Makes Running Your Real Estate Business Easier
Done right, marketing automation will save you many hours every month. It'll also ensure that growth-focused tasks that might otherwise go undone don't fall prey to your busy daily grind. It's an investment not only in your success but in your well-being.
For automation to deliver, it needs to be customized to your needs. Delta Media Group is the leading name in real estate marketing automation and our team is always ready to help you out.
Contact us to find out more or get started. Time-saving automation is closer than you think!