In real estate, there are thousands of important tasks you could complete on any given day--but there's time for only a dozen or so. As your real estate practice grows, it becomes even more important to leverage technology so you can make the most of your time.
As our previous post on real estate automation shows, the number of ways to automate day to day real estate tasks is expanding. Built-in artificial intelligence allows software to streamline your workflow and perform tasks that once required personal attention.
For sales associates, one of the most powerful ways to use automation is digital marketing. By making your marketing efforts more consistent, you'll attract more leads. You can also cultivate more of those leads into customers while still managing your time effectively.
Let's look at the most powerful ways real estate automation software can help:
- Customer Relationship Management for Real Estate
Capitalize on an automated CRM for your business and you'll save hours every week. CRM is the key to understanding precisely where leads and customers stand. You can track current transactions easily and know at a glance when you should follow up with prospective clients.
- Real Estate eCards and Flyers
Automated sending of ecards and flyers is one way to get attention for your new listings and to build relationships with your leads. Customized cards can be designed in seconds based on your input. Each one is beautiful, branded, and helps inspire action in those who receive them.
- Digital Newsletters for Real Estate Leads
Automated e-newsletters targeting customer behaviors are one of the best ways to cut through the clutter and get attention. It's surprisingly simple to foster trust by sending off an automated weekly update filled with new market information and your most informative online content.
- Property Status Reports for Future Buyers
Automated reports showcasing most current homes for sale and open houses equip you with a fast, easy, and effective way to get buyers excited. It only takes a few seconds to ensure that the most relevant and exciting listings will get through to your client. It brings what many sales associates are already doing to the next level.
- Digital Real Estate Market Reports
Reports about local real estate markets and neighborhoods used to take weeks to compile from painstaking research. Now, AI-driven real estate software can do most of the work. It reviews all the latest and most accurate information sources in your area and compiles a clear, branded report.
- Complete Home Marketing Summary for Your Sellers
Want to keep your sellers confident and engaged in the process? Automatically show your sellers how you're working to sell their homes and you'll spend less time soothing worries and answering objections. One report can provide a unified picture of all your selling efforts for any property in your portfolio.
- Automated Social Media Marketing in Real Estate
You'll never want to go back to the old way again once you can post to Facebook automatically. Facebook is an incredibly powerful way to spread the word about listings and build a reputation as a local expert – and now, you can post instantly whenever you have important listing news.
- Better Results from All Your Open House Events
An open house is one of the most effective ways to meet motivated buyers, but following up is essential. Software can help you track and keep in touch with open house attendees so you can build a partnership with them when they are most interested in buying.
It's Easier Than Ever to Get Started With AI-Driven Real Estate Marketing
The best part about this new technology? You don't have to do it all alone.
Contact our marketing team at Delta Media Group to get personalized advice on your real estate marketing. We'll help you empower your business with automation, generate more leads, and grow your brand faster than ever.