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We know that sometimes, technology can be a mixed bag.
Your computer's operating system is designed to get you to pay every month for programs that needed a one-time payment a few years ago. Your phone pushes ads anywhere and everywhere, even in severe weather alerts. It can feel like all these tools are constantly out to get you.
When it's time to invest in business solutions, however, you need a higher caliber of solution — designed from the ground up with your needs in mind. That's the kind of technology that works with you to reach your goals, not the goals of the software vendor or hardware maker.
The best technology is truly for you – and it works with you, not against you.
For real estate agents who want to perform at a higher lev...

The National Association of REALTORS® reports that 75 percent of buyers say that they would recommend their agent to others. But even though they may have been very happy with the service you provided, their willingness to refer often fades as they move from buying a home into the next phase of their life. That's why it's so important to maintain that connection with past clients over time. Here are some tips to help you maintain relationships with past clients using real estate technology and generate reliable sources of new business in the process.

When it comes to success, momentum makes the difference.
Momentum is what turns a long, hard slog into a purpose-driven effort, even an adventure. No matter if you work alone or in a large brokerage, momentum is great for morale and protects against burnout. It provides a sense of direction and helps you deflect distractions.
Unfortunately, momentum can be difficult to build at first. Once you have it, though, it becomes much easier to sustain. In real estate, you have many opportunities to give yourself the tailwind that sets the stage for progress. At any size or scale, technology is the key.
Why Technology Matters in Boosting Your Momentum
Momentum is forward motion. When you need to maintain forward motion over long distances, friction is your...

Are you missing out on a powerful way to generate leads from social media? Targeted advertising isn't a replacement for all of your other social media activities. It's in its own category, and when done right, it can be a convenient, low-cost tool for generating fresh leads to stock your pipeline. If targeted advertising has been your business blind spot, now is the perfect time to change that.
Even if you've never run a targeted ad campaign yourself, you've definitely experienced these ads during your own time online. You search for something that you're interested in purchasing, check out some content, and suddenly you're seeing ads for that product or something similar during all of your travels online. Targeted ads are designed to reach a specific audience — ideally people who are already interested in what you have to offer.
B...
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