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9
The Right Formula For A Modern Real Estate Website
Must-Have Features for Your Real Estate Website
Real estate pros are sometimes intimidated at the thought of starting their website. Although they have confidence in their ability to build relationships in person, they wonder how to translate that flawlessly into a site that shows integrity and inspires trust.
Luckily, the best real estate websites have many things in common.
When developing a website, your goal is to provide a stable, seamless experience where users quickly access the information they need. Speed is essential as they look for content that helps them solve problems and make decisions.
Our digital marketing experts at Delta Media Group have developed best practices for online real estate marketing that consistently hit the mark with buyers and sellers. By ensuring you have the right features in place, you won't have to reinvent the wheel.
So, what features are indispensable to the perfect real estate website?
- A Blog Filled with Helpful, Informative Content
An active blog might just be your most powerful resource for search engine optimization (SEO)--that is, a focused strategy for performing better in search results related to your business. Your blog showcases your expertise, helping you build trust with leads as they decide which real estate expert is right for them. Plus, your best content has the opportunity to bring in search users. - Email Marketing Campaigns
What happens after a lead finds out about you? It might take weeks or even months before they decide to take the plunge. In that time, email marketing campaigns help you build the relationship. Each week, you can send an e-newsletter full of useful content to help your subscribers navigate the market. - Social Media Marketing for Real Estate
Social media marketing is one of the most popular ways for sales associates to connect with new leads. Many platforms, including Facebook, also provide terrific opportunities to stay connected with past clients. That makes social media perfect for checking in with people in a friendly and organic way – helping you get more referral business and manage questions quickly. - A Mobile-Friendly, Responsive Website
Statistics show mobile readiness is an indispensable ingredient in the best real estate websites. But what does that mean, exactly? From a technical and marketing perspective, it means that they need to be responsive. A responsive website is one that automatically adjusts to the user's display size and input, so the site is easy to navigate on any type of mobile device. - Virtual Open Houses and Tours
Buyers are hungry to learn about properties without having to visit in person. Virtual tours and open houses are how you meet those needs. A virtual tour turns still photos of a property into an immersive experience buyers can walkthrough. A virtual open house is usually done as an interactive video conference where you film the property and answer questions. - Property Videos and Real Estate Video Blogs
Video content is memorable, engaging, and gets shared more than text or photos. Your video posts can even show up beside the top search results for any query! Video is the ideal way to express not only your personality but the unique charm of your area. Show your leads why your neighborhood truly stands out, and you'll be the natural choice to advise them. - And Don't Forget The Listings!
Yes, listings are a ubiquitous part of effective real estate websites these days. Be sure they are integrated into your total digital marketing strategy. New listings (and updates on existing ones) should be shared to your social media and as part of your email newsletter.
Delta Media Group connects real estate teams with nimble, dependable websites modern customers find delightful. Our AI-driven, all-in-one sites offer complete integration of the features you need to stop chasing new business and bring leads to you. Even small brokerages can leverage the best-in-class technology that big enterprises use. Contact us to learn more.
