Posts from August 2020
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24
Email Drip Campaigns: Let Your Real Estate CRM Do the Work for You
When it comes to real estate, success is all about relationships.
The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?
Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.
21
Drip Email Campaigns for Real Estate: Automate Your Customer Experience
Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the bathroom faucet. However, apply it to your real estate business, and it's the sound of profit.
Drip email campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust and building an ongoing connection.
A targeted email has some of the highest returns on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more––that is, you stand to make $40 for every $1 you invest.
How can that be?
Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you gain more clients.
And it naturally solves one of the biggest problems there is: Most people aren't ready to use your services when they first meet you.
There's a reason generations of real estate agents have spent their first few years chasing referral business: It might take weeks, months, or even years before a new lead is ready to move forward.
Many factors go into buying or selling, and you can only influence a few of them. But one you can control is whether you always present yourself as a trustworthy and credible expert.
Drip campaigns are how you do it, warming up cold leads for when the time is right.
20
Get Face to Face (Virtually) with Clients Using Video
Use Video Marketing to Grow Your Real Estate Business
I'm going to level with you. I hate supporting third party software--I really do.
I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.
Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can shed some light on that and maybe simplify your life in doing so.
20
July 2020 Real Estate Marketing & Technology
Read our July 2020 Issue of Real Estate Marketing & Technology Magazine
Just in case you missed our July 2020 issue of Real Estate Marketing & Technology magazine, read our cover and feature stories about Delta Media Group clients:
19
The Importance of Search Functionality
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Franklin Stoffer discusses how search functionality builds a powerful online brand and generates leads for your real estate business.
Search Functionality Helps Achieve Your Online Goals
When it comes to real estate websites, I have only heard of two primary goals that real estate firms and sales associates want to accomplish.
- Clients want their website to generate business or leads.Â
- Clients want their website to showcase their unique brand and be a place for their company to have a powerful identity online.
In my opinion, the only way you can truly accomplish both a powerful lead-generating website that also speaks to your brand is to offer the most robust search functionality in your market with an easy-to-use design.
