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Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because the time is now to start Zillowproofing your business.
Big or Small, 2021 Is Pivotal to Zillowproofing Your Real Estate Future

There are more tools available than ever before to market your real estate business, but finding the right marketing mix doesn't always feel easy. In order to generate the best ROI with your real estate marketing, it's important to understand both the tools available and how each tool fits with your audience. It also requires a willingness to set goals, and a commitment to tracking results. We'll cover it all, with a closer look at how to generate great ROI with your real estate marketing.

How do you keep track of everyone you know who might someday buy or sell a home?
Real estate agents need to maintain strong relationships with the people in their orbit. At first, that may mean connecting with family and friends so everyone knows you are there for them when they enter the market. Gradually, it becomes a bit more complex.
You craft and solidify your brand, then extend it further. This helps you shift from your personal network to the community at large, an essential step toward lasting success. It's around this time that traditional methods of staying organized start to get strained. Who in your neighborhood is most motivated to buy or sell? When did you speak to that person last and under what circumstances? When wou...
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