Delta Media Group's Blog
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19
Track Your Marketing and Accelerate Your Business
What's moving your business forward?
In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.
Today, we have the benefit of a wealth of data and plenty of ways to use it.
Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.
Once you m...
17
From Plan to Reality: Making Goals and Sticking to Them
Real estate is one of the most popular second careers in the United States.
Agents come from all sorts of backgrounds and from all over the country. From homemakers to retirees, tradespeople to executives, each person brings a fresh perspective to the industry. Along with a growing number of college students graduating from real estate business programs, all of these various viewpoints and personalities help shape the future of buying and selling homes.
What one thing unites them all, more than anything else? They want to succeed – and no matter when they begin their career, they're in it for the long haul.
Many people spend their first two years in real estate getting their footing and discovering the ins and outs of the trade:
- Learning fundamental real estate skills and discovering what appeals to them
- Seeking out warm leads amon...
16
Grow Your Online Presence & Engage Your Audience
Social media can be an excellent source of leads and allows you to connect with your audience on a level that simply isn't possible with other formats. But the competition for attention is fierce, so creating a reliable social lead-generation pipeline takes effort. The good news is that the results are more than worth it.
Authenticity and consistency are the keys to social media success, which means that you'll need to show more of your personality than you might with other marketing tools. The payoff is that showing your personality will help you build real, lasting connections with your clients and earn their business long-term. So, let's take a closer look at some social strategies that will help you expand your audience, build connections, generate leads, and maybe even have some fun in the process!
Personalizing Your Connection With Clients
16
Digital Tech To Help Agents Sell Faster
Digital technology is the ticket to accelerating the sales process. That's especially vital today, as pandemic-related uncertainty continues to shape the behaviors of both buyers and sellers. The right technology means fewer steps must be completed in person, helping everybody to move forward with confidence.
A faster closing leads to better results for sellers, protecting their property from languishing on the market. To hasten this complex process without sacrificing quality, agents must integrate forward-looking technology at every step. A seamless, all-in-one approach to home marketing is essential. For modern real estate agents, that means fully embracing digital.
Let's look at some of the most important pieces in today's real estate technology puzzle:
