Delta Media Group's Blog
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 34 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
27
5 Reasons Why Tech Is Here To Stay
2021 saw a massive influx of new real estate technology. Technology was essential to keep the industry as a whole moving while ensuring safety for customers and agents alike. Now, things may be going back to "normal" — but the relationship between agents and technology has changed forever.
Even as more and more people request face-to-face home tours, for example, demand is still strong for virtual tours. Up and down the list of what real estate agents do every day, you'll find a strong need for creative thinking and innovation. Much of that comes through new tools and technology.
As agents and brokers look ahead to 2023, one of the tasks before them is to define "the new normal."
Real estate is about relationships, and many agents are enjoying the opportunity to spend m...
20
Marketing Is More Than Word Of Mouth
"Word of mouth" has an almost mythical status in the world of real estate.
Agents early in their career will often hear that word of mouth is their ticket to easy street. "Your own customers will do half the work for you!" goes the rationale. "All you have to do is deliver great customer care, and the rest practically takes care of itself. The sky is the limit."
The truth? Well, word of mouth is great — and it can be extremely powerful. Some of the most successful real estate agencies and brokerages in the United States derive 30%+ of their leads from word of mouth. But, by its very nature, word of mouth develops over time. It doesn't happen overnight.
That doesn't mean new agents should settle in for three or five years of "pounding the pavement" s...
15
What An Average Lead Looks Like
Your leads are anything but average. But there's definitely a difference between a good lead and a bad one.
Let's define some terms: A prospect is just about anyone you come in contact with who may someday become a customer. A lead is someone who has signaled interest in what you offer. That might mean they've inquired about your services or expressed interest in a listing.
Certain real estate marketing tools, like email marketing, give you a direct connection to your prospects, so you'll be able to keep the relationship going unt...
15
Winter Is The Perfect Season For Setting Up New Automations
I really love the holiday season. I always have. When I was a kid (my wife might argue that I've yet to pass beyond that stage of development) the season was full of excitement. The snow starts falling, lots of interesting things are going on, you're getting together with family, you're getting time off school, and let's not forget about presents. As an adult, my priorities have changed, but the excitement is still there. That's not to say I don't still enjoy many of those elements of the holidays that I enjoyed as a kid, but the thing I'm most excited about now is that the business side of things slows down enough that I can get in that "catch-up time" that I've been in desperate need of since about May. I've been saying "that's on my list for when I have...
13
Tech Tuesday: Social Media Post Widget
In this episode of Tech Tuesday, we demonstrate how you can add a social media widget to your homepage—or any other custom page on your website—that features posts from your Facebook, Twitter, or Instagram accounts.
