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12
The Easiest Ways To Attract More Qualified Leads
The goal of generating more leads in less time is an important priority for every agent, but of course, the quality of those leads is of critical importance, as well. With reliable real estate tech and tactics, you can have the best of both worlds. Automation, AI-driven tech, and all of the marketing perks unlocked by the right real estate CRM, like our DeltaNET, are the keys that allow you to attract a higher volume of qualified leads with minimal time investment on your end. So let's take a closer look at some of the easiest, most dependable tools that can help you attract more qualified leads.
Active And Passive Methods For Generating Qual...
12
How to Create Advertising People Will Never Forget
After learning the theme for this issue, I started thinking about what ads stood out the most to me, including what brand or product they represented. In doing so, two old television commercials immediately came to mind.
Before I share those two ads, stop for a minute and think about the most iconic ads you have ever seen or heard. What top two or three ads come to mind? What was said in the ad that you remember? What product did the ad represent? Do you think other people think the same way about the ad?Â
The first ad I thought of was a television ad...
11
Why the Allure of Free Tech Is A Mirage
In today's fiercely competitive world of real estate, where brokerages operate on razor-thin margins, it's tempting to cut corners and rely on inexpensive or free technology solutions. But the truth is, opting for "free" solutions can often cost you more in the long run, both in terms of monetary expenditure and lost opportunities.
The road to brokerage profitability is paved with good intentions but laced with treacherous driving decisions. While brokerages aim to maintain profitability, many are unwittingly leaning into mediocrity by opting for 'freemium' technology solutions. While the appeal of 'free' or 'freemium' technology solutions can be overwhelming, the long-term impact can be devastating.Â
7
Amber Ortega: A Real Estate Influencer Who Built Her Client Base Through TikTok
It's been said before that adopting technology to market yourself online leads to success in real estate. This was certainly the case for Amber Ortega, a shining agent at Coldwell Banker Legacy in Albuquerque, New Mexico, with over 14,500 followers on TikTok.
"Social media and technology have been my background since before I even thought about real estate," says Amber. "That's where most of my business is coming from now."
Amber's talent for creating content and using technology to build an online brand isn't just what helped her gain clients for her real estate business, but it's how she found her way to real estate in the first place.Â
5
Show Your Properties Off With The Right Website
A real estate website is one of the most powerful and versatile marketing tools you can have.
Millennials are entering the post-pandemic period with a renewed focus on becoming homeowners, and many in this cohort will soon be selling a home for the first time. At the very same moment, Generation Z has begun seeking alternatives to a lifestyle characterized by high yearly increases in rent and extra fees, such as pet fees.
Meanwhile, Baby Boomers are retiring by the millions. Many have already completed downsizing for their new life after work. Now is the time to update your marketing and advertising so you can...
