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The #1 independent brokerage in St. Louis, Missouri, RedKey Realty Leaders is a women-owned company that values diversity among its team members and within the communities they serve.
Despite only being in business for about 10 years, RedKey Realty Leaders has made a name for itself as the #1 independent brokerage in the St. Louis metropolitan area.Â
After years of working for different companies, CEO Jill Butler wanted something she could call her own, so she decided to take a risk. She recalls starting up the business from a hotel room back in 2012 before opening the firm's first office.
"We started about...

Spring is the time most buyers begin searching for their new homes. When touring prospective properties, they not only want and expect the homes to be neat and tidy but also take on the spirit of the season. Luckily, there are a few simple ways to turn any listing into the spring oasis buyers desire.Â
Let's take a look at some staging tips you can share with sellers this spring.
Plant Trees and FlowersÂ
The first thing that comes to mind when we think of spring is flowers. By adding flowers and proper landscaping outside any home, sellers can significantly increase their home's curb appeal. Suggest a local landscaper you've worked with i...

Making their mark on the Main Line, Duffy Real Estate is a mid-sized, family-owned firm looking to stay local as they continue to serve buyers, sellers, and renters throughout the Philadelphia metro area.
John Duffy first entered the real estate business as a home-builder when the rates for mortgages and construction loans soared. After discovering that this business was where he was meant to be, he got his broker's license. In 1978, he opened a single, one-man real estate office in the town of Narberth, Pennsylvania, right next to the local movie theater. This marked the very beginning of Duffy Real Estate.
Today the Narbeth office resides just around the corner from its original location. Du...

Typically when we think of spring, we think of warmer weather, sun and flowers, and of course, spring cleaning. Spring cleaning has become a staple in many households and businesses during this time of year because it helps us get organized in time for summer. Summer is the busiest season for many things, including home buying, so getting organized is especially important for real estate industry professionals.
One of the simplest ways for your real estate business to get organized this spring is by utilizing an all-in-one marketing technology platform. Here are some reasons why:
All Your Lead, Prospect, and Customer Data is Stored in a Database

Lead generation is one of the most critical aspects of real estate: Leads are the driving force that enable you to reach your full potential. In the first year of their career, most real estate agents focus on the lead generation aspect in tandem with "learning the ropes."
Early on, lead generation usually means meeting up with people and telling everyone you encounter you're a real estate agent now. Friends and family may be able to provide some early business — but they might also be months or years away from needing your services.
As your skills develop, it's crucial to have a systematic approach.
That means going beyond lead generation to lead qualification.
Lead Qualification Is the Next Step in Understanding Your Lea...
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