Delta Media Group's Blog
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- 2026 | 33 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
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- 2017 | 164 Posts
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- 2015 | 68 Posts
11
How Content Serves Your Clientele
The benefits of real estate content are many, from its importance to search engine optimization (SEO) to all of the ways that it helps drive traffic to your real estate website. With seamless integration of content across your most important online platforms, including your website and social pages, you can make sure that your audience can always find the information they need when they need it. Here's why it works, a...
10
Old Colony, REALTORS®: Staying Innovative While Upholding Tradition
Old Colony, REALTORS®, a West Virginia-based brokerage, has been innovating for more than 79 years all while maintaining the same values, traditions, and quality of service they introduced those many years ago.
Old Colony, REALTORS® got its start as a small real estate company in Charleston, West Virginia in 1944. Over the years, they have had affiliations with numerous franchises, such as Coldwell Banker in the 1980s. They even merged with Homefinders, Better Homes and Gardens in the 1990s, becoming Old Colony, Better Homes and Gardens. However, in 2006, they dropped all their franchise affiliations after seeing rapid growth and expansion.Â
Old Colony...
6
Now Is The Time To Start An Email Drip Campaign
Real estate agents have an incredible advantage when it comes to digital marketing.
What could it possibly be?
One of the most powerful ways to get the word out about your brand is email marketing. Studies have shown that email produces an average ROI of more than $30 for every $1 spent. This has remained true throughout the years, even with the advent of spam filters and data privacy standards.
In today's world, email marketing is a natural fit for real estate agents. Most of the people you meet in a day aren't ready to jump into the housing market. It could be weeks, months, or even years before they take the plunge. Email marketing is the way to ensure you stay connected.
Email marketing is also great for retention. The National Association of...
6
Made Simple, Made Yours.
Simplicity in technology is often a razor-thin line to manage. The word "simple" can sometimes have negative connotations. If something as complex as setting up dynamic AI-driven drip campaigns can be made easy, then it must not be a high-fidelity bleeding edge tool with dozens of configurable settings, right? No brokerage or agent wants to use a tool that feels complicated or cumbersome. We all want everything to be as easy as the click of a button. After all, nobody knows better than technology and training directors how much real estate agents hate anything that feels complicated.Â
I have been working in enterprise real estate software sales for the better half of a decade and what my time working...
5
Efficiency: The Art of Getting More Done in Less Time
As my role at Delta Media Group® has changed over the years, I've learned a lot about the value of process and organization when it comes to, not just getting things done, but using time as efficiently as possible. It's very difficult to even get a handle on how much work you really have if the bulk of your time is spent working out the best way to prioritize and approach that work instead of actually doing it.Â
This used to be very simple for me as my role here was so reactive by nature. As someo...
