Delta Media Group's Blog Home

Subscribe and receive email notifications of new blog posts.




rss logo RSS Feed
Automation | 10 Posts
AVM | 4 Posts
Blogging | 9 Posts
Branding | 12 Posts
Conversion Rate | 1 Posts
Coronavirus | 5 Posts
CRM | 9 Posts
Delta Services | 2 Posts
Delta Tech Talk | 2 Posts
DeltaNet | 24 Posts
DeltaNet 5 | 8 Posts
DeltaNET 6 | 14 Posts
Email Marketing | 14 Posts
Fusion | 1 Posts
Holiday | 5 Posts
Lead Generation | 29 Posts
Link Building | 1 Posts
Local SEO | 7 Posts
Marketing | 13 Posts
News | 5 Posts
Online Marketing | 22 Posts
PPC | 2 Posts
Press Release | 1 Posts
Press Releases | 4 Posts
RESO | 2 Posts
SEO | 26 Posts
SMS Texting | 6 Posts
System Update | 41 Posts
Tech Tuesday | 285 Posts
Video Demos | 1 Posts
Video Marketing | 10 Posts
Web Design | 4 Posts
Webinar | 22 Posts
Website Design | 12 Posts
New Website | Modular Site Design | Search Engine Optimization | SEO | Social Media for Real Estate | News | Industry News | DeltaNet | System Updates | Mobile | Conference | Webinar | Culture | Reviews | Listing Videos | Blogging | Recruit and Retain | Open House Listings | Live Chat | Facebook | Social Media Marketing | Delta Media Group | Agent | Email Marketing | web design | Mobile First | Mobile Responsive | Video Marketing | Local SEO | More Leads | Lead Generation | New Releases | CRM | Zillow | RESO | Property Search | Customize Search | My Customer for Life | E-Newsletters | Responsive Website Design | Real Estate Agents | Upgrade System | Grizzard Commercial Real Estate Group | Employees | Coldwell Banker HPW | Coldwell Banker Howard Perry and Walston | Wardley Real Estate | BHHS Homesale Realty | Real Estate Marketing | Sales Associates | Unlocking Your Potential | Instructional Series | Video Series | Mike Minard | Facebook Marketing | Content | Content Marketing | Customer Reviews | Customer Testimonials | SOLD Listings | HTTPS | SSL Certificate | Google Requirements | Social media advertising | Facebook ads | Open House Connector™ | Coldwell Banker Bain | Teams & Agents | Ad Wizard | Pipeline Manager | Convert Leads | Process Referrals | Find Prospects | Old Dominion Realty | Hyperlocal content | Public Transit | Public Transport | Coldwell Banker Prime Properties | New Construction Homes | Builders and Communities | Luxury Real Estate Marketing | Online Marketing | Digital Marketing | Automation | A-I Driven Marketing | Properties in Motion | AVM Reports | Reverse Prospecting | Inrix Drive Time | Work remotely | Campaigns and Action Plans | DeltaNET 6 | Coronavirus | Virtual Open Houses | Facebook Premieres | Market Watch Reports | Seller Reports | Tech Tuesday | Harley Wolfarth | Guest Blog | Real Estate News | Real Estate Marketing and Technology Magazine | LeadingRE | Franklin Stoffer | Real Estate Sales Success | Instagram | Real Estate Technology | SMS Texting | Real Estate Text Message Marketing | Haring Realty | Peter Haring | Aaron Geh | Allison Rybarczyk | Arizona Best Real Estate | Training, Tools & Tactics | Email Drip Campaigns | Old Colony REALTORS® | ReTechnology | Listing Presentations | CMA | Brand Building | Online Brand | Local Showings
August
12

Stubborn listings are no fun for sellers — or for their real estate agents!

It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.

There are two situations where agents need to be especially wary about idle listings:

  • Markets that strongly favor buyers, especially when there's plenty of housing stock
  • Overheated markets where voracious sellers price themselves into the stratosphere

Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent can offer. Sellers can easily overestimate the value of a home for sentimental reasons or just because the market seems to offer them a big payday. Agents need to step in, look at recent sales, and make the facts clear.

But sometimes, even when price is aligned with market conditions, a home simply won't sell.

This is highly frustrating for sellers, and it's also one of the situations most likely to lead to a bad review – never a fun prospect. Sometimes, there may be many factors outside your control making the road ahead difficult for your listing. The key is to seize on what's in your area of influence and course correct as soon as you can.

Let's look at some of the most effective ways to do it:

  • Update the Staging
    Staged homes generally sell for more money and do so within a shorter amount of time. A staged home is more enticing than a vacant one because it lets buyers exercise their imagination about how they will use the space. Take care to optimize every room, highlighting the features you want buyers to focus their attention on.

  • Improve the Curb Appeal
    In this era of Google Maps, you can bet would-be buyers will be checking up and down the street before they even register for an open house. Curb appeal always counts, whether that means doing some extra lawn work, landscaping, or revitalizing the exterior with a fresh coat of paint. The ROI can be exceptionally high!

  • Make Sure Your Photos Are Quality
    A listing is judged by its photos, and the surging quality of photography in most listings means you need to keep up. Many real estate agents are partnering with professional photographers. Get crisp, clear shots of each room and every angle of the exterior, ideally featuring the same locales at several different times of the day.

  • Fix Specific Issues with the Home
    Some sellers are perplexed to learn that they can't simply list a home "as-is" and hope for the best. Buyers not only regard such properties with suspicion but many are bound to get a home inspection anyway — lenders require it. Carefully raise the subject of repairs, especially if the roof, sewer system, or wiring is involved.

  • Leverage Social Media and Social Ads
    Social media can give a listing a fresh burst of attention even when it's outside that ideal 30-day window. If you have exhausted your options on Facebook (or LinkedIn, if it's a luxury property), consider busting out a secret weapon: Facebook advertising can help you tap into a wider local audience for your listing.

  • Excite Buyers with Live Video
    Live video is another great way to unlock the power of social media. You can stream a complete virtual tour of the property through Facebook or Instagram. To pep up your listing for visitors who miss your stream, consider using a tool like Properties in Motion for branded, shareable video with built-in tracking.

  • Host More Open Houses
    To create more value for today's sellers, agents need to be prepared for open houses in all their forms. Know when to pivot from traditional face-to-face events to virtual open houses and when to combine the two. Open houses can revive a flagging listing, as the right buyer has the opportunity to make an offer on the spot!

  • Use Seller Reports
    If your seller's morale collapses, then the listing is as good as doomed. It's understandable for sellers to worry, so head them off at the pass with resources that will show them the progress they've made. Customized seller reports consolidate everything you've done for a listing into a single view.

  • Restart Your Marketing Cycle
    Once you've consulted with your seller and committed to making some of the changes above, kickstart your marketing cycle again with an updated listing — with or without actually re-listing. Revise your collateral and get a fresh perspective on the property by emphasizing its new advantages. And, of course, don't give up!

Contact us to learn more about digital real estate marketing.

Schedule a Demo

Schedule a Demo