Posts from December 2023
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11
Why the Allure of Free Tech Is A Mirage
In today's fiercely competitive world of real estate, where brokerages operate on razor-thin margins, it's tempting to cut corners and rely on inexpensive or free technology solutions. But the truth is, opting for "free" solutions can often cost you more in the long run, both in terms of monetary expenditure and lost opportunities.
The road to brokerage profitability is paved with good intentions but laced with treacherous driving decisions. While brokerages aim to maintain profitability, many are unwittingly leaning into mediocrity by opting for 'freemium' technology solutions. While the appeal of 'free' or 'freemium' technology solutions can be overwhelming, the long-term impact can be devastating.Â
7
Amber Ortega: A Real Estate Influencer Who Built Her Client Base Through TikTok
It's been said before that adopting technology to market yourself online leads to success in real estate. This was certainly the case for Amber Ortega, a shining agent at Coldwell Banker Legacy in Albuquerque, New Mexico, with over 14,500 followers on TikTok.
"Social media and technology have been my background since before I even thought about real estate," says Amber. "That's where most of my business is coming from now."
Amber's talent for creating content and using technology to build an online brand isn't just what helped her gain clients for her real estate business, but it's how she found her way to real estate in the first place.Â
5
Show Your Properties Off With The Right Website
A real estate website is one of the most powerful and versatile marketing tools you can have.
Millennials are entering the post-pandemic period with a renewed focus on becoming homeowners, and many in this cohort will soon be selling a home for the first time. At the very same moment, Generation Z has begun seeking alternatives to a lifestyle characterized by high yearly increases in rent and extra fees, such as pet fees.
Meanwhile, Baby Boomers are retiring by the millions. Many have already completed downsizing for their new life after work. Now is the time to update your marketing and advertising so you can...
5
6 Ways to Stand Out on Social Media
If social media marketing seems overwhelming, you're not alone. According to a Hootsuite survey, only 47 percent of agents feel confident in their social media ability. Many agents, both new and experienced, don't know how to make more of an impact online.
However, social media is increasingly becoming the vehicle to use to connect with clients. In the United States, the number of users on social media only continues to grow, clocking in at 308 million in 2023, with projected growth of up to...
4
A Time For Giving: How to Give Back to Your Agents and Community this Holiday Season
Although it's your job as a brokerage to support your agents and customers all year round, giving back is especially important during the holiday season. The way you treat others during the holidays not only fosters goodwill but also impacts your firm's reputation. A time for coming together, the holiday season presents tons of new opportunities for fostering relationships.
There are many meaningful ways you can give back to your agents and community this season that will build stronger relationships and better your brand reputation. Here are some ideas:
1. Improve Training For Success in the New Year
Since the holiday se...
