Posts from April 2024
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30
Coldwell Banker Tomlinson: Choosing Top Technology to Cover More Ground
Under the skilled leadership of Shelley Tomlinson Johnson, Coldwell Banker Tomlinson services six different regions across Idaho and Washington, including Spokane, the Quad Cities, Idaho Falls, Moses Lake, Kennewick, and Boise. The real estate company is part of The Tomlinson Family of Companies, encompassing firms within the Coldwell Banker, Century 21, and Sotheby's International Realty franchises, with approximately 850 agents serving clients in Idaho, Washington, and Montana.Â
Johnson's family has a long history in real estate, dating back about 85 years to when her great-grandfather founded what was known as The Tomlinson Agency to sell farmland. However, ranking in the Swanep...
29
The Impact of Video Marketing on Property Sales
Gone are the days when static images and lengthy listing descriptions were sufficient to attract potential buyers. Today, video has become the ultimate medium for showcasing properties, offering an immersive experience that engages and captivates audiences like never before.Â
How Video Marketing Benefits You
From virtual tours to drone footage, video marketing has revolutionized the way properties are presented and has had a profound impact on real estate sales. As a real estate professional, this revolution has many benefits, such as:
- Enhanced Property Visibility: Finding a way to stand out online is essential to competing in a competitive real estate market and vi...
26
Chinowth & Cohen REALTORS®: A Customized Platform They Can Count On
Co-founded by Sheryl Chinowth & Lee Cohen in 2004, Chinowth & Cohen REALTORS® is the largest independent real estate company in Oklahoma, servicing Tulsa, Oklahoma City, and the surrounding areas.Â
Upon its founding, the husband and wife pairing brought a wealth of experience and knowledge to the brokerage. Chinowth began her real estate career by working for her father's firm. A natural-born leader, she earned the title of a top producer quite quickly, soon becoming a mentor and manager for the company. After moving to Tulsa and making a name for herself in residential real estate in a new city, she met Cohen, a top producer in commercial real estate. He learned the life of real estate from his grandfather, who had so...
24
Segmentation Strategies for Effective Automated Email Marketing
Automated email marketing is one of the best ways to connect with prospects and customers. While it is simple and saves you tons of time, automated email marketing isn't a one-size-fits-all approach. Considering your contacts likely fall into various age groups, income levels, and stages of homeownership, they will not all be seeking the same information from you or resonate with the same messages. To ensure you are sending the right message to the right customers, you must segment your audience into groups inside your CRM.
Segment Your Subscribers for Better Results
By segmenting your audience, you can create targeted campaigns that resonate with each group, leading to higher open rates, click-through rates, and conversio...
23
How to Help Military Families With Buying a Home
While the home-buying process is complex for anyone, it presents unique challenges for military families, who have to work around their deployment schedules and might have a frequent need for relocation. But as a knowledgeable and resourceful real estate professional, you have the opportunity to be someone military families can lean on to ease the transition.Â
Whether you are new to working with military buyers or have years of experience, some strategies can assist you in serving this specific clientele. Here are some tips to provide the highest level of service for military families during their home-buying journey.
1. Understand the Military Lifestyle
