Posts in category 'Real Estate Martech Magazine'
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14
Eric Free: A Top Agent With a Passion For Helping People
An agent at Irongate Inc., Realtors®, Eric Free employs Delta Media Group® technology to make it easier for him to help his customers who live in or are relocating to the Dayton area.
Eric Free, an agent at Irongate Inc., Realtors® in Dayton, OH, worked for many years as a minister before transitioning to real estate in 2016. While his faith is still very important to him, after he and his wife had their three children, he decided it was time to pursue something that would enable him to further grow his income. Not only was entering real estate a great business opportunity, but it was also the perfect fit for Eric due to his passion for working with people.
Eric says, "I was actually at a...
10
6 Ways AI Can Assist You With Real Estate Marketing
Artificial intelligence (AI) has dominated marketing conversations for the last 12 months or so, first with the release of AI-driven image generators like Stable Diffusion, then with the groundbreaking release of ChatGPT in the closing months of 2022. Ever since, we've seen a barrage of articles, podcasts, and videos on how AI will revolutionize the marketing industry. As with most new technologies, the benefits of AI are very real, but so are the risks and drawbacks.
The news in the coming years will feature plenty of coverage on the risks and benefits of AI development — many of which will apply to end users, as well. Navigating those risks and reaping the benefits will require adaptive strategie...
9
From Muggles to Real Estate Wizards: The Technological Revolution in Agent Training
Greetings, fellow real estate enthusiasts! As someone who has done his fair share of training in the realm of real estate, I've witnessed firsthand the extraordinary power of modern technology in transforming mere muggles into real estate wizards. In this journey, we'll explore a few ways in which technology has revolutionized agent training, unlocking the secrets to success and turning trainees into spellbinding superstars of the property market.Â
It's amazing how far immersion will take you when it comes to learning something new, and virtual reality (VR) has become more immersive (and affordable) than ever before. Picture this: a room full of wide-eyed trainees, each adorned with virtual reality...
7
Kelly, Realtors: A Brokerage That Gives Back
Kelly, Realtors, an independent, full-service brokerage in Waco, Texas, does more than sell real estate — they also give back to their community and fight for everyone's right to homeownership.
Kelly, Realtors was founded in Waco, Texas in the early 1990s by Stewart Kelly. A graduate of Baylor University, Kelly began his career by managing property on the university's campus through his father's business, The Kelly Company. Eager to expand into selling residential and commercial real estate, he opened Kelly, Realtors.
Kelly, Realtors is an independent brokerage with about 70 agents. It's a full-service firm, with multiple divisions, including commercial, residential, land and ranch, and property management. They have two separate property management divisions:...
3
5 Reasons to Get on Board With Virtual Training
Even as real estate agents spend more time in the office and their customers line up for in-person open houses, one discovery from the pandemic era continues to make an enduring impact: Virtual training. Virtual training is proven to offer all the benefits of conventional training but can serve more learners even faster.
Virtual training isn't just for real estate, either. Industries across the board have been adopting it in record numbers. This is because it empowers organizations to onboard new employees quickly and get them up to speed. It also enables existing employers to follow a talent development plan and achieve superior outcomes over time.
Alth...
