Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.
Reputation management has evolved in recent years thanks to digital tools, but the basics remain the same. The feedback that you collect from clients can be a powerful marketing tool, but it's what you do with that feedback that ultimately determines how useful it is for your business. With the popularity of online review sites, the power of social media, and the reach of your real estate website, you have extensive options for managing your reputation online. But it's hard to get feedback if you don't ask for it, and it's harder to connect new prospects with that feedback if you're not sharing it in the right places.
A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you top-of-mind with your readers while positions you as an expert through helpful, informative content. Also, when you blog regularly, you benefit from an SEO standpoint. Google favors websites with relevant, unique, and engaging content added.
These sites are often indexed more frequently, and visibility in the search engines tends to improve.
Top sales associates know that when you're selling a home it means going the extra mile when prepping and marketing it. The end results are so worth the effort with a signed purchase offer. Here's how these real estate professionals are making it happen for their clients.
The internet has transformed real estate almost more than any other industry. Buyers go online to search for homes, and sellers use the web to search for the best sales associates to represent them.
For real estate pros, it's a time of filled with opportunity. Would-be clients are ready and waiting for you to come calling. The key: You have to capture their attention at the moment they need you most.
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Michael Minard, Delta Media Group CEO/Owner, talks about the history of his company and its future in the real estate industry.
Cutler Real Estate has been a household name in the Ohio real estate market for over 70 years with a footprint serving Columbus and Central Ohio, Greater Cincinnati, Northeast Ohio, and Northern Kentucky.
Andy Camp leads Cutler Real Estate as an owner and its President. In an interview with Andy Camp for Real Estate Marketing and Technology magazine, Camp talked about his company's past, present, and future growth strategies, but most of all, its relationship with Delta Media Group.
As the editor of Delta Media Group's Real Estate Marketing and Technology Magazine, it's our goal to spotlight our clients and their stories and how through marketing and technology they shine in their marketplaces.
From the onset of the pandemic, we rewired our mindsets from our traditional way of daily operations to adapt to our new normal and adopted more technology-focused practices.
Associates became laser-focused on transforming what currently faced them into plans allowing them to continue servicing their clients.
As stay-at-home orders went into practice, many firms across the country canceled open houses for the safety of their associates and clients. Associates stepped up their game with virtual open houses and showings using panoramic photos and interactive videos to make clients feel as if they are actually touring the home.
Delta Media Group worked hard to launch our Virtual Open House and Showings feature in the DeltaNET, giving our clients a means to show off their properties no matter how tech-savvy.