Posts in category 'Real Estate Martech Magazine'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 31 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
3
How a Real Estate Firm Used Breakfast to Grow Their Business
One of the advantages of being involved in the real estate technology sector for so many years is being able to look back on 30 years of how it has evolved with first-hand knowledge. A huge portion of this knowledge includes all the industry fear that has been exhibited, and how it was overcome.
Human nature is to fear that which we don't understand. It is also human nature to make up the worst scenarios when there is a lack of understanding of something.
I remember something from nearly 20 years ago that gave me a unique perspective on how a real estate firm was able to change its sales associates' fear of technology into enthusiastically embracing it....
28
How to Improve Agent Retention For Your Brokerage
Retention is one of the hottest subjects in the modern workplace. Today's biggest talents look for organizations that support their ongoing growth. If they don't feel supported, they have one eye on opportunities elsewhere.
Real estate brokerages do have some advantages, though. While employees in other industries often need to switch employers to ensure their compensation continues to beat inflation, real estate agents can accelerate their income from anywhere. The right value proposition keeps them on your team.
It's worth the investment.
While a good agent can succeed just about anywhere with perseverance...
24
The Importance of Innovation
The definition of the word innovate is: To make changes in something already established by introducing new methods, ideas, or products. The idea of innovation is to continue breathing new life into something that already exists, a continual challenge to make something better today than it was yesterday. There is a saying in business that has always resonated with me: "You're either growing, or you're dying." So, technology must always keep moving forward as a lack of innovation directly leads to stagnation, meaning the business or product is dying.Â
I was recently challenged by a large enterprise real estate broker...
17
End the Year Strong: Leverage Social Media and Automated Property Advertising — the Right Way!
A record 4.9 billion people are using social media in 2023. The most active social media network continues to be Facebook, with 2.9 million monthly active users worldwide. It's the primary reason that the National Association of REALTORS® reports that Facebook is the No. 1 social media channel for real estate agents, used by 76 percent of its members.
However, NAR research also notes that fewer than one in five real estate agents (17 percent) use social media, like Facebook, to market homes. The opportunities to stand out from your competition by leveraging social media to market your listings — and your business — are enormous.
Facebook research al...
15
Show Your Value: How Agents Can Help Buyers in Challenging Times
With inflation causing low inventory and higher interest rates, the prospect of homeownership is growing difficult for many. But that means for those interested in buying, having a capable real estate agent is more necessary than ever. It could even be their only hope.
Your marketing as an agent should illustrate the benefits you can bring to buyers, no matter how challenging the market. To make your value known to potential customers, you have to not only recognize what you bring to the table but then effectively communicate that value to your sphere of influence.
Here are some ways to show buyers the value you can bring to them during challenging econo...
