Posts in category 'Real Estate Martech Magazine'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 37 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
22
How to Turn Past Clients into Repeat Business with Email
Every home a person buys is a snapshot of their needs at a particular time in life.
After college or early during their careers, rising professionals buy their first homes. Growing families search for larger houses. Elders downsize to enjoy the spoils of retirement.Â
All in all, a house is doing well if it meets everyone's needs for five to seven years.
With that in mind, all sales associates should ask themselves: How will I know when my latest client needs another home?
21
How to Boost Your Business When You Partner with a Builder
You Can Grow Your Revenue Stream By Creating a Relationship with New Home Builders
Many would-be buyers begin their house hunt from existing housing inventory while others turn their homeownership dreams into reality with a custom-built home in their local communities.
When you partner with custom home builders, you open the door to a whole new revenue stream for your real estate business. Creating a working relationship with custom home builders is a win-win-win for you, the builder, and the home buyer.
31
Real Estate Technology: A Game-Changer for the Real Estate Industry
Change is hard, but managing the daily tasks of today's real estate professionals without the best real estate technology is even more challenging. Every real estate agent would like to spend more time selling homes and less time on repetitive daily tasks. Real estate technology is a game-changer because it gives agents more time to focus on the parts of the job that they love most, without compromising on the daily, nuts-and-bolts tasks that drive new business.
Real estate agents need to see how integrating technology and automation into their businesses leads to substantial long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible.
27
Old Colony, REALTORS® Experience the Difference
We love to share stories about Delta Media Group's real estate superstar clients like Old Colony, REALTORS®, and how they use real estate marketing and technology to make their businesses shine.Â
Even after 75 years in the real estate business, Old Colony, REALTORS® finds new ways to navigate today's changing landscape. However, to understand where a company is going, we need to look at where they've been.
21
Drip Email Campaigns for Real Estate: Automate Your Customer Experience
Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the bathroom faucet. However, apply it to your real estate business, and it's the sound of profit.
Drip email campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust and building an ongoing connection.
A targeted email has some of the highest returns on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more––that is, you stand to make $40 for every $1 you invest.
How can that be?
Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you gain more clients.
And it naturally solves one of the biggest problems there is: Most people aren't ready to use your services when they first meet you.
There's a reason generations of real estate agents have spent their first few years chasing referral business: It might take weeks, months, or even years before a new lead is ready to move forward.
Many factors go into buying or selling, and you can only influence a few of them. But one you can control is whether you always present yourself as a trustworthy and credible expert.
Drip campaigns are how you do it, warming up cold leads for when the time is right.
