Posts in category 'Real Estate Martech Magazine'
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7
Put the Power of Text Message Marketing to Work for You
As you read this story, four out of five Americans own a smartphone. Include in that number those folks who use phones that aren't app-friendly, and you get 96%.
It's a sure bet nearly everyone who needs your real estate services also uses a mobile phone daily. And although not all phones can play Angry Birds, virtually all are designed to receive text messages.
Formally called SMS text––the acronym stands for Short Message Service, text messaging has exploded in popularity over the last decade. And texting isn't just for teens any longer.
During 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year.
People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new notification.
Sure, there are some caveats. Most people aren't checking texts in the middle of a meeting at work––we hope. All in all, though, mobile research firm MobileSquared says 90% of people read a new text within three minutes of getting it. Three minutes!
Not surprisingly, this means text messages rock for real estate professionals. In a report published by the National Association of REALTORS®, 94% of REALTORS® said the method they preferred to communicate with clients was text messaging.
In 2020, there are huge horizons for growth. And there are plenty of good reasons why you should take advantage of text messaging for your real estate business.
6
Are You Leveraging Technology to Maintain Ongoing Client Relationships?
Ask any successful sales associate in the business for a few years, and they'll tell you that one of their most valuable assets is their database of past clients.
It's simple. The sales associate worked hard to build relationships and help their past clients successfully buy and sell properties, and they know that these past clients are their most important prospects for future transactions.
Almost all businesses are this way. Your best source of new business is either through a referral from a current client or past client or past clients returning for repeat business. These folks already know and appreciate the value of your service or product.
29
Show Your Clients & Business Some Love with Social Media
Social Media Makes Your Real Estate Website a Better Lead Engine
Social media is a powerful marketing tool for all types of businesses––the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses.
Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business.
Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals.
When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you.
Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm.
Here's how to make social media an asset for your real estate website:
28
Your Guide to Lead Generation Ideas That Work
20 Real Estate Lead Generation Ideas that Work
Real estate professionals have access to more lead-generation tools today than ever before, with online marketing leading the way.
There's no shortage of tools to help your business shine, from your real estate website to blogging, social media, and search engines. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.
24
Real Estate Marketing & Technology Magazine - September 2020
Read our September issue of Real Estate Marketing & Technology online today.
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