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May
11

Building a Custom CMA Has Never Been Easier Than With Delta Pitch.

On May 30, Delta Media Group® will release Delta Pitch, a Comparative Market Analysis tool that makes it possible to create a CMA in as little as one click.

Building a custom CMA has never been easier. And to top it off, Delta Pitch is integrated with the DeltaNET®, so you don't have to look far for it. This feature goes hand-in-hand with DeltaNET® 7, Delta's next generation of customizable, automated real estate technology releasing this fall.

So, how does it work? It's as simple as entering an address and clicking the link to build a CMA. You have a beautiful, company-branded CMA with comps, recent pending's, and more in just one click. Built on top of an AI platform, it will provide all relevant properties and other important information in an attractive, intera...

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April
26

Virtual showings took the world by storm in the wake of the pandemic. Buyers and sellers alike needed to shift their perspective on virtual technology quickly to adapt to a new world. Agents and brokers had a challenge ahead of them: To learn and implement the new technology.

As the public health situation improves, virtual showings are still going strong.

However, more and more buyers want opportunities to return to the traditional way of seeing a home. In the past, open house events have stood out among the best ways for agents to meet new leads. It is sometimes possible to get an offer from a qualified buyer on a home in just minutes, too.

Although there will always be some people who are just curious, most people who go to a conventional home showing are interested in buyin...

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April
19

As a real estate agent, building long-term client relationships is essential to growth. There are two times when having a deep relationship is especially vital.

First comes the initial decision to choose a real estate agent. By sharing helpful, informative content on your real estate website, you can build credibility as a trusted expert. This is important because it might take weeks or even months before someone actually decides to dive into the market.

If you've built a foundation with a potential client, you are more likely to be chosen in the end.

The second time strong relationshi...

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April
14

The real estate industry is always innovating, and new technology often alters the way that agents serve clients. Today's real estate clients are typically much better informed than they would have been in years past, but that doesn't change the fact that they still rely heavily on their agent throughout the process. So while your role may have changed due to technology, that same technology also holds the key to putting people first and generating a steady pipeline of referrals from satisfied clients.

Putting people first starts with providing easy access to the information they need to make informed decisions when they're buying or selling a home. This is one of the key ways that the role of an agent has evolved due to technology. In the past, the agent was the primary, direct source of information for clients. Today, you can provide much of that data th...

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April
7

Artificial intelligence is no longer just a sci-fi fantasy, a dream of data scientists, or a catchy buzzword. The technology for AI has developed so much in recent years that it's quickly making an impact on — and potentially reshaping — nearly every major industry. Real estate is certainly no exception, with AI already making its presence felt in both subtle and obvious ways.

Does that mean that agents will soon be largely replaced by AI, with little work left for humans to do? Fortunately, you can take a deep breath, exhale, and know that your job is not in danger from AI. The truth is that AI in real estate can save you tremendous time on monotonous, repetitive tasks, allowing you to spend more of your working hours on the things that matter most.

Let's start with the basics. When we talk about AI in the present day, we'...

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