Posts in category 'Real Estate Technology'
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11
The Secret To Reaching More Clients With Less Hassle
Everyone knows what it's like to spend your first year or so in real estate "chasing down leads."
New real estate agents need time to learn the ropes, figure out which side of the transaction they like to be on, and identify their ideal customers. But after the adjustment period, you need a shift in thinking — especially about how you keep your pipeline full.
Many a real estate agent identifies as a "people person," so a robust schedule of in-person networking and events might seem to make sense. But even if they are energizing, there's no getting around how time-consuming those engagements can be.
And when they're not delivering real business value, you can end up running yourself ragged.
Whether you're new or experienced, the key to bringing yo...
9
Meeting Client Expectations Doesn't Have To Be A Chore
With so much to manage every day as a real estate agent, juggling everything you need to get done while managing client expectations can feel like a tall task. Time management is a valuable skill for any agent, and it's not something that you have to handle all on your own. There's so much technology available that can make your life easier, add value, allow you to meet client expectations, and save plenty of time in the process.
Educate Clients on the Topics That Matter Most to Them
Savvy, modern real estate clients crave data and strive to make informed decisions. While there aren't enough hours in the day for you to directly inform every client about every detail of every real estate market, technology can help you bridge the gap. Educating clients is easier when you're able to provide them with AI-generated newsletters t...
27
Take Your CMA Reports To The Next Level
As a real estate agent, one of the most important services you provide to any client is pricing the home to sell. A home is priced "to sell" when it meets both the seller's needs and those of the actual buyers who may put in a bid. Without that, a home could easily languish on the market.
You know that when a home lingers on the market, it's not a good sign. Traditionally, real estate agents have tried to close on a home within 30 days. With every passing day beyond that mark, more potential buyers are likely to wonder if something is wrong with the property.
Conventionally, a property that takes 90 days to sell ends up getting relisted.
Over the last two years, some homes have sold in as little as 24 hours. But the market is changing, and it is more crucial than ever to be attenti...
14
How To Evolve From Doing Things The Old Fashioned Way
Even in real estate, businesses rarely leap onto the scene "fully formed," ready to use best practices to the utmost. Any business usually builds over time. Whatever works at the beginning is maintained until it stops working — and, often, long after that.
This tendency is why businesses are said to have "growing pains." It's one of the reasons why, in so many industries, full potential for growth is realized only after an infusion of investor money. In real estate, however, professionals are called on to evolve without the benefit of lavish resources.
Real estate teams usually remain lean and mean, focused on doing more with less.
Unfortunately, it's also the case that real estate experts can get dragged down by the day-to-day grind of moving transactions...
1
Is Tech Taking Over? Why Agents Are More Important Than Ever
Real estate technology is moving faster than ever, and some agents are beginning to wonder if they'll be left behind. Big industry players have made moves to automate real estate in disruptive ways — but, in the long run, they've only succeeded in "disrupting" their own business.
It is becoming more obvious that the average buyer or seller doesn't want a fully AI-driven process, nor do they want to do it all themselves, no matter how convenient the tools become. What they want is personalized advice from a local expert.
Rather than replacing agents, the best technology enhances what they can do.
More Accessible Technology Means Better Results for Organizations of All Sizes
It was not that long ago when the best technology was available o...
