Posts in category 'Real Estate Technology'
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21
Real Estate Tech Solutions That Work With You
Real estate technology moves fast! The most successful real estate professionals keep up with the trends, but that doesn't mean they try to be everything to everyone. Instead of doing a little bit of everything, look for a technology stack that moves your business forward while simplifying day-to-day work.
A technology stack is simply the collection of software and hardware solutions you use on a regular basis to help your business grow. Your technology stack includes things as simple as your favorite word-processing program and as complex as your iPad or other mobile devices.
Technology can't replace the most important thing you bring to the table: The human touch. But it can help you reach more people and achieve more in a day. It's a wise idea to take a close look at how...
5
Reassessing Traditional Tactics In A Digital Age
These days, thousands of successful real estate agents at brokerages from coast to coast operate their business mainly using digital tactics. Digital marketing is powerful and flexible. Once you've set up a digital touch point, such as email marketing or real estate social media, marketing automation software can do the rest.
That said, the wisest approach consists of finding the right tools and techniques for you.
No matter who you are or where you are on your real estate journey, some tactics will suit you better than others. At the same time, your unique audience...
15
Create A CMA Report In Just 2 Clicks
A comparative market analysis (CMA) is one of the most valuable tools you can have for helping a seller price a property to move. If you work with sellers, you will create hundreds or even thousands of these reports over the years. Without a CMA, properties can easily be overpriced or underpriced, undercutting the seller's goals.
What Is a Comparative Market Analysis?
In a comparative market analysis, the real estate agent evaluates recent sales throughout the area so they know how much real buyers are prepared to pay before a property goes on the market. The analysis is "comparative" because the agent must identify similar properties in the area that have sold over the last few months.
The number of bedrooms and bathrooms is the most significant point th...
27
Real Estate Technology Is Here To Stay
Are we "back to normal" yet? Well, it's "yes and no."
While many aspects of life are returning to approximately what they were before the pandemic, one thing is clear: Real estate will never be the same. Buyers and sellers alike continue to show heavy demand for all the things that changed about our industry over the course of the last three years.
In a certain sense, it could be seen as a relief. Real estate changed faster and more comprehensively than most any other industry – and now, you don't have to worry about "changing back." But, even though the speed of innovation has slowed down a little bit, it's crucial to position yourself to make use of real estate technology.
In a world where everyone is talking about artificial intelligence, it's easy to b...
25
Recharge Your Batteries And Boost Business
The better you feel, the more of yourself you can bring to your business. Yet, many real estate agents find they are burning the candle at both ends — working harder and not seeing the kind of results they want. Leveraging technology is your best bet when you're flirting with burnout. You will free up hours to rest, relax, and recharge.
The right technology empowers small teams to compete head-to-head with larger, entrenched rivals. Even new agents working independently can rise to a whole new level as technology fills in the gaps and helps them meet customer needs in ways that used to require months of work and whole sets of solutions.
A Real Estate CRM Can Keep You Moving Forward in Any Market
Customer Relationship Management is the key to s...
