Delta Media Group's Blog
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11
How to Master Video Content With Little Investment
You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience and market properties, and boost your social media presence significantly.
On top of that, creating video content is more accessible, affordable, and easier to do than ever before. Getting started will still require effort, but you can master video content with minimal investment and the potential for major returns.
The Right Tools for the Job
When you hear about video content, you might think about expensive cameras, specialized lenses, drones, and other fancy tech. But the...
6
Is It Time to Start Your Real Estate Blog?
Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action to turn prospects into qualified leads.
It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of...
4
Are Targeted Ads Your Business Blindspot?
Are you missing out on a powerful way to generate leads from social media? Targeted advertising isn't a replacement for your other social media activities. It's its own category, and when done right, it can be a convenient, low-cost tool for generating fresh leads to stock your pipeline. If targeted advertising has been your business blind spot, now is the perfect time to change that.
Even if you've never run a targeted ad campaign yourself, you've definitely experienced these ads during your time online. You search for something you're interested in purchasing, check out some content, and suddenly see ads for that product or something similar during your travels online. Targeted ads are designed to reach a specific audience — ideally, people already interested in what you offer.
Before You Adve...
30
Beware of the Frankenstack
Halloween is here, and this year, it's not ghosts or goblins you should be afraid of; it's something far more dangerous to your real estate business.Â
Beware of the Frankenstack!
What is a Frankenstack?
Like the monster made of disparaged human parts in the infamous novel, a "Frankenstack" is a technology stack that is a patchwork of various software and applications. Often, these Frankenstacks evolve from an attempt to build a "best-in-class" solution, while other times, it's simply the result of adopting more and more one-off tools over time rather than investing in an
28
Adapting for the Future: How to Recruit Millenial and Gen Z Agents
Considering the many challenges the industry is facing, agent recruitment is more important than ever, especially with so many experienced REALTORS® leaving the profession. The good news is that the workforce is rapidly changing.Â
With millennials (born between 1981 and 1996) and Gen Z (born after 1997) emerging as dominant generations in the job market, this opens up a new opportunity for brokerages to bring in these young professionals and provide them the foundation to begin a long and prosperous real estate career at their agency. However, you mus...
