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Virtual open houses have become the norm in real estate markets across the country, allowing clients to practice social distancing while still marketing their property or shopping for their next home. As communities reopen, many clients prefer the safety, security, and convenience of virtual open houses. As all top-performing REALTORS® know, adapting to an ever-changing industry is key to a successful career in real estate. So now is the time to make sure that you're bringing your "A" game with virtual open houses, and we've got some tips to help you do just that.
Just in case you missed today's live episode of Tech Tuesday, watch Harley Wolfarth demonstrate the Open House Connector™️ tool found in the DeltaNET 6™️ CRM.

As a sales associate, every listing presentation is a chance to earn trust, demonstrate value, and win new business. Of course, every other associate who makes a presentation to a seller has the same goals. Use these ideas to set yourself apart from the competition and ace your next listing presentation.

At the time of writing this article, there is a major hot-button issue happening in Florida.
Hundreds, if not thousands, of real estate brokerages were served letters threatening legal action because their real estate websites were not FHA/ADA Compliant. This was all triggered due to the Robles v Domino's Pizza, LLC case in November 2019, where it was ruled that financial restitution was owed to Guillermo Robles because he could not order a pizza through Domino Pizza's website. The website was not built to be accessible for the vision-impaired.
A multitude of reasons exists why you want your website to be FHA/ADA Compliant. First of all, it's just the right thing to do. It would be best if you wanted your site to be accessible for all people, including those with disabilities. Many visually impaired people can use "screen readers" to navigate websites online, and your website must be built in such a way that supports that type of software.

As you read this story, four out of five Americans own a smartphone. Include in that number those folks who use phones that aren't app-friendly, and you get 96%.
It's a sure bet nearly everyone who needs your real estate services also uses a mobile phone daily. And although not all phones can play Angry Birds, virtually all are designed to receive text messages.
Formally called SMS text––the acronym stands for Short Message Service, text messaging has exploded in popularity over the last decade. And texting isn't just for teens any longer.
During 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year.
People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new notification.
Sure, there are some caveats. Most people aren't checking texts in the middle of a meeting at work––we hope. All in all, though, mobile research firm MobileSquared says 90% of people read a new text within three minutes of getting it. Three minutes!
Not surprisingly, this means text messages rock for real estate professionals. In a report published by the National Association of REALTORS®, 94% of REALTORS® said the method they preferred to communicate with clients was text messaging.
In 2020, there are huge horizons for growth. And there are plenty of good reasons why you should take advantage of text messaging for your real estate business.
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