Posts with tag 'DeltaNET 6'

The answer to "How Do You Turn a $50,000 Project into a $50 Million Platform" is slowly and carefully. That's how it happened for Delta Media Group®, and it is most likely how you grew your business too.

Let me start by sharing why I want to tell the story of how Delta Media Group turned a $50,000 project into a $50 million platform.

There are three reasons:

FIRST, the media and groups within the real estate industry, regularly publish misinformation that the only way to be successful in today's business world, especially as a technology company, is through venture capital funding. This is not true!

SECOND, while some companies may benefit from the infusion of venture capital funding for growth, the injection of cash from these investment firms isn't always what it's cracked up to be.

The dangers that overnight startup companies face when venture capital funding comes into the equation eventually bring some of these companies to their knees. The real estate industry has seen numerous examples of this scenario where a tech company starts up, takes on funding, grows too fast, can't service their clients effectively, and implodes under their own weight.

THIRD, the reason I'm telling this story is one hardly anyone knows, and that's due to no one else's fault but my own. It's the Delta Media Group story. Technology and development have always been top-of-mind with me. However, working with Delta's marketing team, we're telling our story in 2020 because of how old our story is and to prove, "Yes, you can be successful without VC funding."

The Preface - The Road To Overnight Success

I love two phrases relating to how long it takes and how much work it takes to succeed. The first is, "It's amazing how long it takes to become an overnight success." Steve Jobs said it best by saying, "If you look closely, most overnight successes took a long time." People only see the success. What they don't understand is all the work and sacrifice it takes to become successful.

The other phrase I love and have hanging in my office is, "Be willing to grow slowly, so you survive." When you're in the middle of success and growth, the hardest thing to do is operate with restraint, especially when it comes to not taking on funding. And, in my case, when I did take on debt, I only did it when absolutely necessary and paid it off quickly. My advice would be if you assume debt, do it only if you must, and don't do it again or put yourself back in the same position where you need to.

These are two beliefs I abide by in business.

Delta Media Group's Long Road to Success

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Harley Wolfarth demonstrates how to modify your listing display settings for your website in the DeltaNET™️ 6 CRM.

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Just in case you missed today's live episode of Tech Tuesday, watch Harley Wolfarth demonstrate the Open House Connector™️ tool found in the DeltaNET 6™️ CRM.

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As a sales associate, every listing presentation is a chance to earn trust, demonstrate value, and win new business. Of course, every other associate who makes a presentation to a seller has the same goals. Use these ideas to set yourself apart from the competition and ace your next listing presentation.

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As you read this story, four out of five Americans own a smartphone. Include in that number those folks who use phones that aren't app-friendly, and you get 96%.

It's a sure bet nearly everyone who needs your real estate services also uses a mobile phone daily. And although not all phones can play Angry Birds, virtually all are designed to receive text messages.

Formally called SMS text––the acronym stands for Short Message Service, text messaging has exploded in popularity over the last decade. And texting isn't just for teens any longer.

During 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year.

People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new notification.

Sure, there are some caveats. Most people aren't checking texts in the middle of a meeting at work––we hope. All in all, though, mobile research firm MobileSquared says 90% of people read a new text within three minutes of getting it. Three minutes!

Not surprisingly, this means text messages rock for real estate professionals. In a report published by the National Association of REALTORS®, 94% of REALTORS® said the method they preferred to communicate with clients was text messaging.

In 2020, there are huge horizons for growth. And there are plenty of good reasons why you should take advantage of text messaging for your real estate business.

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