Posts with tag 'Digital Marketing'
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15
Agents Have Their Own Branding Too
If you're in a large agency or brokerage, your branding naturally dovetails with that of the team. Still, no matter if you work independently or within an organization, you should keep an eye on how you present yourself to potential customers — especially online.
Branding may sound complicated, but it's simply the process of communicating in a thoughtful and consistent way to help people understand the three biggest things they need to know about you:
- What you do
- Who you do it for
- How you do it differently
No real estate agent is perfect for everyone, yet newcomers to the field often cast a wide net. They worry that if they get specific about what they do, they will alienate potential customers and ge...
8
Is Your Marketing Good Enough?
Marketing is often a challenge for real estate agents. It's notoriously difficult to be an impartial judge of your own marketing. That's true not only here in real estate but in virtually all industries. It's a problem faced by companies of all sizes, from solo entrepreneurs to Fortune 50 enterprises.
The crux of the matter is that marketing is subjective. You can develop a blog post, a video, or even ads that excite you, but have you stepped into the customer's shoes? Sometimes, even the best efforts can go awry. And that may lead to missing out on the value of a substantial part of your marketing budget.
Luckily, digital marketing can make the whole matter much easier to deal with.
There'll always be an element of "art" to marketing, but digital marketing is more scientifi...
10
How To Build And Maintain Momentum With Technology
When it comes to success, momentum makes the difference.
Momentum is what turns a long, hard slog into a purpose-driven effort, even an adventure. No matter if you work alone or in a large brokerage, momentum is great for morale and protects against burnout. It provides a sense of direction and helps you deflect distractions.
Unfortunately, momentum can be difficult to build at first. Once you have it, though, it becomes much easier to sustain. In real estate, you have many opportunities to give yourself the tailwind that sets the stage for progress. At any size or scale, technology is the key.
Why Technology Matters in Boosting Your Momentum
Momentum is forward motion. When you need to maintain forward motion over long distances, friction is your...
11
Streamline Your Marketing For Better ROI
Let's face it — not everyone loves marketing!
If you're someone who'd rather spend time on other priorities, the idea that you need to "do a little bit of everything" to find what works for you might be demoralizing. Even those who enjoy marketing can get worn down every now and again.
Luckily, you can achieve more by doing less.
The idea you need to put your brand everywhere and anywhere to succeed is based on a misunderstanding. In other industries, it may take anywhere from eight to 15 mentions of a brand for a prospective customer to even remember what it is. Real estate is different.
If you are marketing where your ideal customers are found, they don't need to see you fifteen times. On the contrary, they may reach out the first time they h...
14
Have You Mastered Inbound Marketing?
Over the last few years, consumer preferences across all industries have been changing. These days, customers want to have the opportunity to do their own research online and figure out what they need to know before they ever speak to a sales professional.
With the vast amount of information available to them, the whole buyer journey can be enacted online:
- Awareness: The customer is aware they have a problem and needs to learn more about it
- Consideration: The customer develops a shortlist of potential solutions to the problem
- Decision: The customer compares the possible options and selects the best one for them
In the online era, just...
