Posts with tag 'Digital Marketing'
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26
Why You Need A Social Media Plan
Succeeding with social media shares many commonalities with succeeding in real estate. To achieve success, you need to find your niche, excel within it, and have a plan for how to reach your target audience. Whether you're working to establish a vibrant social media presence for the first time or looking for ways to take your social game to the next level, a close look at your social media plan is the perfect place to start.
How Your Social Media Plan Makes Life Easier
As a real estate agent, you precisely plan so many aspects of your business. Are you giving the same effort to your social media planning? Your days are busy, but the time that you invest upfront in creating a social media plan ultimately makes your life so much easier in the long run. It's easier to accomplish your goals, build confidence, and use the time tha...
21
Have You Made A Marketing Plan?
Marketing is one of the most important parts of real estate, and it can also be challenging for agents to come to grips with. Once you've learned the knowledge and skills you need to serve clients, marketing should be your next priority.
Having a marketing plan is essential to your overall success!
Marketing is indispensable because the majority of your future clients will find you online. These days, most home searches begin there. As more Millennials turn to the market and the eldest of Gen Z find their way into it for the first time, this trend will continue.
A marketing plan helps you identify where your audience is, how to connect, and the best ways to do so over the time it takes them to launch their home search. From the high-l...
27
Think Like a Newspaper Publisher
A leading real estate brokerage in Southwest Florida generates nearly 200 visitors a month from a single blog post that provides reasons to move to the area. Another blog post filled with fun local facts from last April continues to drive nearly 100 visits to another Sunbelt-based brokerage.
So, what's their secret sauce? They are all benefiting from the value of coupling content with SEO. Content is a crucial component of any SEO program for real estate. By providing content that attracts traffic to their website and engages visitors, brokerages can leapfrog local competitors in traffic and lead generation. Without a complete SEO and content strategy, you miss out on driving more prospective local home sellers and buyers to your brokerage website.
12
Drive Those Idle Listings Off The Market
Stubborn listings are no fun for sellers — or for their real estate agents!
It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.
There are two situations where agents need to be especially wary about idle listings:
- Markets that strongly favor buyers, especially when there's plenty of housing stock
- Overheated markets where voracious sellers price themselves into the stratosphere
Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent...
6
The Pandemic Is Slowing... What's Next?
One of the most challenging eras in American history is entering a new phase.
The worst of the pandemic is hopefully over. Vaccination rates may be seeing a rebound as more people take action to protect themselves from new COVID-19 variants. But many areas of the economy are stuck in slow motion, and it has proven difficult to return to ordinary office life.
In this environment, it's no surprise real estate is still in an adjustment period!
There's no going back to the way things were, and the future is coming fast. The threat of infection may be waning, but structural changes will not end here. To excel in 2021 and beyond, estate professionals at all levels will need to adapt. The question is: where should they invest their limited attention?
Let's look at s...
