Posts with tag 'Digital Marketing'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 32 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
15
Answering Your Questions About SEO & Your Real Estate Website
In an article for Delta Media Group's industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses his 20 plus year career guiding the growth of companies in various verticals using digital marketing.
I have spent over 20 years helping a wide variety of companies grow their businesses on the Internet. Here are two of the most frequently asked questions I receive and their answers:
- What is Search Engine Optimization (SEO)?
- Why Does SEO Need to be Approached Differently within the Real Estate Industry?
What is Search Engine Optimization (SEO)
First, let me define what Search Engine Optimization (SEO) is from my perspective. SEO techniques are used on and off websites to make a site more appealing to search engines. The more search engines like a website, the more they visit to index its pages.
The result of SEO work done correctly--search engines push your website higher in search results for specific key phrases associated with your products and/services.
Traffic generated from SEO is called "organic traffic."
2
Clicking the Refresh Button on Social Media
"I have a Facebook, but I'm thinking of deleting it." Sound like anyone you know? Maybe you're even thinking, "sounds like me."Â
My name is Anna Stoffer, and I am Delta Media Group's new Social Media Specialist. While it is a newer title for me, social media is not new to me at all.Â
Like many in my generation, I grew up with the first taste of using social media by pouring hours into my MySpace page and chatting with friends on AIM. I created my first webpage before I had my first kiss. My parents had to pry me away from the screen during my teenage years. Looking back, that's when I first fell in love with social media.Â
And up until recently, I felt like I needed to keep that a secret. In some circles, it's almost taboo to say, "I like social media." I once even took a year-long break from Facebook because of how often I was being told it's "too negative." I suppose, like any relationship, I just needed to miss it for a while to appreciate it. It's often an unpopular opinion to like social media, but one I hope you'll hear me out on. (Or rather, read on).Â
30
Change Your Future; Don't Freeze It
Technology Keeps You Connected to Clients
As the editor of Delta Media Group's Real Estate Marketing and Technology Magazine, it's our goal to spotlight our clients and their stories and how through marketing and technology they shine in their marketplaces.
From the onset of the pandemic, we rewired our mindsets from our traditional way of daily operations to adapt to our new normal and adopted more technology-focused practices.
Connect with Clients During COVID-19 and After
Associates became laser-focused on transforming what currently faced them into plans allowing them to continue servicing their clients.
As stay-at-home orders went into practice, many firms across the country canceled open houses for the safety of their associates and clients. Associates stepped up their game with virtual open houses and showings using panoramic photos and interactive videos to make clients feel as if they are actually touring the home.
Step-by-Step Instructions to Create Virtual Open House Tours Using iPhones and Androids
Delta Media Group worked hard to launch our Virtual Open House and Showings feature in the DeltaNET, giving our clients a means to show off their properties no matter how tech-savvy.
13
Video Tours: How to Have Confidence in Front of the Camera
Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.
6
Pivot Traditional Showings & Open Houses to Virtual Experiences
We live in a different world, but that has not stopped buyers and sellers from wanting to engage with the real estate market. The economic realities of the COVID-19 crisis are giving some sellers reason to close the deal, and many buyers see "shelter in place" orders as motivation to find a home that they truly love. While coronavirus precautions have made it impossible to conduct business in the traditional way in many markets, innovative sales associates are pivoting to virtual showings and open houses to keep business moving.
