Posts with tag 'Online Brand'
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10
6 Ways AI Can Assist You With Real Estate Marketing
Artificial intelligence (AI) has dominated marketing conversations for the last 12 months or so, first with the release of AI-driven image generators like Stable Diffusion, then with the groundbreaking release of ChatGPT in the closing months of 2022. Ever since, we've seen a barrage of articles, podcasts, and videos on how AI will revolutionize the marketing industry. As with most new technologies, the benefits of AI are very real, but so are the risks and drawbacks.
The news in the coming years will feature plenty of coverage on the risks and benefits of AI development — many of which will apply to end users, as well. Navigating those risks and reaping the benefits will require adaptive strategie...
14
How Effective Is Your Branding?
In an industry as competitive as real estate, branding is an essential, dependable element of standing out from the crowd and building trust. So, what do your clients and prospects see when they look at your branding? And are you making the most of the valuable asset that your brand represents? Due to the importance of branding, it's more than worthwhile to check on the health of your branding periodically, brush up on the latest best practices, and ensure that you're branding is always working to benefit your brokerage.
While branding is a vast topic with many nuances, today we're going to focus on a few key topics like your website, real estate content, and digital marketing. This is how it can all fit together to help raise your branding to a new level.
Why Your Real Estate Website Is Central to Branding
22
How Your Website Can Be A Resource
How much value does your real estate website add to your practice?
Everyone knows "you have to have a website." And for real estate agents and brokerages, that's even more true. Some of the most successful real estate professionals, in the United States and throughout the world, generate a substantial portion of their leads through their own site — as much as 50%.
These days, future customers are far more likely to hear of you online than through an in-person event or non-digital advertising. That's because Millennials and the fast-emerging Gen Z homebuyers almost universally start their search for a new home online.
23
Growing Your Online Engagement Is Easier Than You Think
The end goal of your online marketing is to create a reliable source for converting clients, and generating engagement is one of the most important steps that leads to that goal. But with so much competition for attention online, increasing your engagement can feel like an uphill climb. The good news is that growing your online engagement is easier than you might think, with the right tools, tactics, and a willingness to invest consistent effort into achieving your engagement goals.
Know Who You're Trying to Reach and Where to Find Them
Before you get busy with specific engagement tactics for your online marketing, it's critical to understand exactly who you're trying to reach. That's because the best tactics for generating engagement will differ depending on your target audience. Whether you're planning out your website cont...
10
Fast Track Your Online Presence
Most of your future customers will find you online — be sure you're making it easy!
Millennials are the #1 generation in the housing market. At the peak of the pandemic, with interest rates at historic lows, Generation Z made a showing, too. That cohort has returned to an "old-fashioned" approach, seeing homebuying as an important path to growing wealth.
They'll be ready to work with you much sooner than you might think.
And they're looking for you... on their phones.
Yes, just about everyone has adapted to the...
